This summer, we didn’t want to just launch a campaign—we wanted to tap into a cultural truth. Introducing “Get Away”, a campaign rooted in the collective need to disconnect and recharge, marking a strategic evolution in how we connect with travelers today. At a time when overwhelm is the norm, we’re reinforcing our belief that travel isn’t a luxury, it’s a necessity. Away has always been about more than luggage, and this campaign continues that story, tapping into the emotional resonance behind travel, whether it's a long-awaited escape or a spontaneous weekend getaway. In that same spirit, we’ve made the intentional decision to hold prices steady through the summer, staying true to the customer-first approach we’ve taken from day one. Our VP of Marketing Christine Petric Gallagher sat down with Forbes to share more on the strategy behind Get Away, which spans full-funnel creative, guerrilla activations, social-first partnerships, and hyper-contextual OOH across NYC Ferry, Chicago Water Taxi, Dallas Trolley, and Hampton Jitney, designed to meet travelers exactly where they are—both physically and emotionally. The time to get away is now. ✈️ https://lnkd.in/gGZGYgtF