How to use AI in marketing without losing customer trust

Your boss just said: "We need AI on the website. Research some options." Now what? 🤔 Here's the framework to turn vague mandates into outcomes: ❗ Define the REAL problem (not just "AI for AI's sake") 🎯 Set measurable success metrics ➗ Calculate quick ROI that makes sense ⭕ Spot red flags before wasting time The truth? You're more influential than you think. Your research shapes what gets escalated. Swipe through for the complete checklist ➡️ #Customerexperience #AIinbusiness #buyingjourney #cxautomation #leadgeneration

Testing an ad usually means checking recall, differentiation, or liking. But that doesn’t explain why it resonates or doesn’t. In my previous experiences, one of the main challenges was helping clients understand the underlying reasons behind an ad’s performance, whether it underdelivered or surpassed expectations. Zinklar is now leveraging our new solution AI Dialog to change that. It transforms static open-ended responses into short conversations: the AI probes deeper into what hooked the consumer, what confused them, or what barriers stood in the way. And because it’s integrated into quant surveys, you can link those insights directly to brand lift or message recall scores. That’s how marketers optimise campaigns with consumer clarity, not guesswork. See how → ai.zinklar.com/dialog #Zinklar #Insights #pretest #consumers #AI #Innovation

Done right, AI isn’t the voice of your brand. It’s the amplifier that makes your human voice carry further. At Luxid, we’re not using AI to replace creativity - we’re using it to magnify it: ❌ AI as a content machine = more noise, less distinction. ✅ AI as an orchestrator = smarter, sharper, more human-first stories. Discover our perspective in the latest blog: Crafted, Not Cranked 👉 https://hubs.ly/Q03Q9F_B0 #AI #MarketingStrategy #B2BMarketing

Here’s our newsletter for the week! While conversations around AI are growing louder — and FOMO is real — the truth is that none of it matters unless it translates into everyday productivity. The real opportunity lies in helping every employee adopt AI meaningfully — not just to use it, but to transform the way they work. 🔗 Link in the comments 👇 p.s please change the comment filter settings to "most recent" from "most relevant" incase link is not visible. #AI #Newsletter #Productivity #EverydayProductivity #FutureOfWork #EnterpriseAI

Signal the Shift: Building AI Habits That Set You Apart AI isn’t just a tool — it’s a behavior. Inspired by Conor Grennan’s webinar “Build AI Habits That Set You Apart,” I’ve taken his “Needs First” framework and evolved it into a bold new model for executive transformation: S.H.I.F.T. 🚨 Coming soon: Real-world case studies, a 30-day roadmap, and a behavioral framework that turns AI from hype into habit. 📅 Full article drops Friday, 11 Oct. 🔗 Follow for the release. #AILeadership #SHIFTFramework #ConorGrennan #ExecutiveHabits #LinkedInPulse #SignalTheShift

If you just repeat scripts, AI will do it faster. If you rely on templates, AI will do it better. What you can do that AI can’t: Read patterns in culture, spot unspoken signals, and connect motive with message. #TrustByDesign

Had a great conversation with Paul Higgins about what the future may hold for AI and humans — and how HubSpot Partners are already showing us what that future looks like. The best partners aren’t resisting change; they’re evolving with it — combining AI’s scale with human creativity, empathy, and judgment to deliver outcomes their customers couldn’t have imagined even a few years ago. The opportunity ahead of us isn’t about choosing between AI or humans — it’s about designing a world where both make each other better. Thanks for having me on, Paul — and for capturing this clip 😁 Link in the comments👇 #AI #HubSpotPartners #HumanIntelligence #RelationalIntelligence #TheFutureofWork

📢 New from The AI Gaze We talk to our chatbots. We confide in them. Some even call them friends. As AI becomes more human-like, we have to ask — why are we drawn to them? In this week’s edition: “ The Human Side of AI Companionship”, we explore: 🤖 The rise of emotional AI and digital companions 💬 Why people turn to AI for comfort, support, and understanding 🧠 What this means for the future of human connection 👉 Read the full story: https://lnkd.in/eFmSZFpf 

"AI companionship isn’t about replacing humans — it’s about revealing what humans have always needed: connection, attention, empathy". Read the full post here👉: https://lnkd.in/eFmSZFpf

In real estate and beyond, AI is often pitched as the silver bullet. But here’s the trap: trying to “fix” broken processes with AI. The smarter play? Get your processes right. Standardize, optimize, then automate. Only then does AI add real value. In next week’s Built To Perform, we dig into why skipping this step is the biggest mistake companies make. Episode 5 of Built To Perform ft. Stephen Walker drops Wednesday. #BuiltToPerform #ProcessExcellence #AIinRealEstate