I was in India a couple of weeks ago and was completely blown away by how hyperlocal delivery has evolved. My parents live in a condo complex of over 1,000 apartments — dense volume, great for deliveries. One morning, my dad casually orders groceries and a few household things on an app. Ten minutes later, the delivery guy is at our door on the 4th floor with everything neatly packed in a paper bag. But that’s not the surprising part — it’s what happened in those 10 minutes. a. Order placed and paid in-app b. Items picked, packed, and handed over to the driver c. Delivery agent pre-registers on the condo app, gets verified by security, receives an OTP d. Arrives, presents OTP, gets instant access, takes the lift, delivers All that, in 10 minutes. Every. Single. Time. Hyperlocal delivery cracked the CX code: remove friction, not humans. Human + tech in perfect sync. Hyperlocal delivery nailed the CX formula: eliminate friction, not people. AI should follow suit — less “replace the human,” more “upgrade the partnership.”
Babul Balakrishnan (BK) completely agree. India is on a different level in this area. Payments, e-commerce and q-commerce are the best in class across the globe.
Yes, their deliveries are quite fast, I stay closer (within 1km radius) to their warehouse and they deliver it in 4-5mins
Nice. Iran has a similar thing. I ordered food and other products easily and they got delivered fast.
The speed and synch between tech and humans perfectly crafted and executed. The outcome is customer experience driving growth. The rule of thumb, apply and multiply🤩
It has become routine to get everything delivered right to my door without any fuss.
Global IT Executive | Driving Transformation in Manufacturing, Supply Chain, and Marketing Technology | Architected Industry 4.0 & AI Innovation | $8m+ IT Portfolio Managed | Asia Pacific, Middle East, and Africa
3dBabul Balakrishnan (BK) did you say the delivery agent pre-registers at the condo and it wasn’t your parents? That’s pretty neat.