Reforge Acquires Prefab to Complete Its Product Suite

With all the crazy acquisitions last week, we didn’t want to be left out of the party. Excited that Prefab has joined Reforge! AI has created the opportunity to “collapse the stack,” as Scott Belsky has said and enable “full-stack builders” as Tomer Cohen has written about. The result will be not only increased speed from Insight to Launch but, more importantly, better products. Since early this year, Reforge has been on a mission to build this platform: First, with the launch of Reforge Insights, which aggregates, analyzes, and acts on your customer data. Next, with the creation of Reforge Research, which helps you capture new insights with AI-powered user interviews and surveys. Most recently, with the closed beta of Reforge Build , which helps you explore and prototype ideas for your existing product. Prefab will help us fill in the final step: Launch. Launches are the last mile between your team’s best ideas and your customer’s experience. The entire Prefab team has joined us. I’m extra excited to reunite with Jeff Dwyer from our HubSpot days. In the coming months, Prefab’s feature flag and config system will be rebranded and integrated into the Reforge product suite, but you can start using it today.  More info 👇 https://lnkd.in/eqkryPdi

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Jeff Dwyer

Head of Launch @ Reforge, Founder @ Prefab, Ex ezCater, HubSpot

1mo

Incredibly excited for this next chapter. From the beginning, our vision with Prefab was bigger than feature flags or config—it was about giving product teams a modern, holistic launch layer that makes shipping software faster, safer, and more transparent. Reforge is the perfect home to realize that vision. Together, our mission is to close the gap between insight, research, build, and launch—so teams can stay focused on solving customer problems instead of juggling tools. I couldn’t be happier to see the two visions come together.  And getting to work with Brian Balfour again and the whole Reforge team? Unbelievable! The pace of what we are shipping is amazing and great vibes all around. Get in touch to get a demo of Prefab now and I can't wait to share what's next. 🚀

Ernie Park

Helping Parents Sleep Better - Lizzy Sleep App

1mo

Congrats all. This makes a lot of sense. Been loving prefab and think it's found a great home with Reforge!

Tim Dalrymple

Co-Founder & CEO at Roadway | ex-Notion, Webflow

1mo

reforge has a fever and the only prescription is shipping more cool stuff

From the earliest discussion with Reforge, it was clear that this was the perfect home for Prefab. Joining forces with the stellar team at Reforge lets us take Prefab to our vision and beyond. So excited to share Launch with you folks.

So excited for Prefab to join the Reforge team!

Mike Champion

Engineering Lead at HubSpot

1mo

Congrats!! Excited for y’all. 1+1=3!

Mark Faga

Co-Founder / Engineer at Via AI

1mo

Huge congrats gang! Looking forward to seeing what ya'll can accomplish together!

Chun Jiang

Product @ Reforge, Founder @Monterey AI (YC), Ex Scale AI, Uber

1mo

congrats!

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