Birmingham agency wins £280k in new contracts

Most care providers underestimate what marketing really costs. Or what it could return. One missed bed is revenue you will not get back. One filled bed can cover your entire marketing budget. In this week’s issue of The Care Marketing Brief, we broke down: • What care groups are spending on SEO, PPC, video and websites • How to build a realistic budget that fills beds • Why combining channels leads to stronger, more sustainable growth • A simple way to forecast PPC results using Google’s free tools

Digital marketing for businesses in 2025 emphasizes SEO for organic traffic (53% of visits), PPC ads for quick ROI ($2 per $1 spent), and social media with video content (60% engagement). Use email for personalized nurturing (29% higher opens) and ensure mobile optimization (60% web traffic). Comply with privacy laws like GDPR, leveraging first-party data. Tools like Google Analytics, SEMrush, and Mailchimp help track and refine strategies for better conversions and brand growth.

Every digital agency board meeting goes something like this: Head of PPC: “We need more budget.” Head of SEO: “We need more content.” Head of Design: “We need more time.” Finance Director: “We need more margin.” Running an agency isn’t about choosing which fire to put out… it’s about deciding which one can burn just a little longer while you tackle the big one.

Big campaigns don’t fix local invisibility (Local SEO wins where it really matters) Your marketing isn’t broken, your local reach is. How many dollars vanish into paid ads? How many leads dry up when spend stops? How many clients choose competitors instead? More advertising isn’t the answer. Better local SEO is. Here’s why local SEO matters: • High-intent searches – Connect with people ready to buy • Local trust – Reviews and maps put you top-of-mind • Better ROI – Less spend, more quality leads • Map visibility – Calls, visits, and inquiries start rolling in Stop wasting budget on generic ads. Start owning your local market. Start attracting ready-to-buy clients. Your customers don’t want: ❌ Brands they can’t find ❌ Ads that don’t solve their problem ✅ Businesses they can actually reach and trust Focus on local presence, not just clicks. Focus on results, not impressions. Local SEO grows your business. Random ads just burn money. Found this helpful? Share it with someone who needs it. ♻️

Traditional SEO vs. Programmatic SEO 👇 Most marketers know the first, but the second is quietly driving insane traffic for e-commerce, travel, and directories. The difference comes down to scale, approach, and risk. See the infographic below where I break down both side-by-side 👇 🔃 Found this helpful? Reshare to help others! 🔃 Follow Traffilo for more insightful content like this! 🤓

Real results, not just marketing promises delivered. When Carl Birkin at Mr Keys Ltd needed more than just a website, he turned to Marsden's Digital Marketing. The outcome? Increased online visibility, better lead quality, and a measurable boost in sales—all managed with tailored, expert support. "Kelly's range of specialist services has been invaluable for our growth—website, SEO, PPC, Amazon, eBay, social media management. Everything just works." Curious how data-driven marketing can unlock your business growth? Let’s talk about your goals—reach out today.

Our newest blog breaks down the key differences between SEO and GEO and how businesses can utilize both marketing tactics to elevate their digital presence for maximum local conversion impact. https://bit.ly/4n9Ejf7

"𝗢𝗻𝗲 𝗦𝗲𝗮𝗿𝗰𝗵" 𝗧𝗵𝗲 𝗦𝗺𝗮𝗿𝘁 𝗪𝗮𝘆 𝘁𝗼 𝗦𝘁𝗼𝗽 𝗢𝘃𝗲𝗿𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗗𝗿𝗶𝘃𝗲 𝗠𝗼𝗿𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀!!! Most brands don’t realise how much budget they’re leaving on the table. If you’re running paid ads without looking at where you’re already ranking organically, chances are you’re spending more than you need to — and missing opportunities to shift that money where it’s actually required. With a One Search strategy, we’ve changed how we think about search marketing. Instead of treating SEO and paid search as separate silos, we look at them as a single, integrated channel. Here’s what that means in practice: ✅ 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐒𝐩𝐞𝐧𝐝 𝐒𝐡𝐢𝐟𝐭𝐬 – Where we rank strongly in organic search, we reduce paid spend. Where competition is high, we supplement with paid to ensure visibility. This alone has unlocked significant cost savings. ✅𝐔𝐧𝐢𝐟𝐢𝐞𝐝 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 – We no longer judge success channel by channel. We measure the total impact of search on conversions and ROI — giving us a much clearer picture of what’s really working. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭? We’re driving maximum results without increasing ad spend or marketing budgets — simply by being smarter with how we allocate and measure. If your paid marketing campaigns aren’t already integrated with your organic efforts, now is the time to ask: ✅𝐡𝐨𝐰 𝐦𝐮𝐜𝐡 𝐜𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐬𝐚𝐯𝐞 𝐚𝐧𝐝 𝐫𝐞𝐢𝐧𝐯𝐞𝐬𝐭 𝐛𝐲 𝐬𝐡𝐢𝐟𝐭𝐢𝐧𝐠 𝐭𝐨 𝐎𝐧𝐞 𝐒𝐞𝐚𝐫𝐜𝐡? #OneSearch #DigitalMarketing #BudgetOptimization #SearchMarketing #performancemarketing #seo #aeo #sge #google #marketing #digitalmedia #marketing #advertising #googleads #paidads

Silos Are Killing Your ROI We treat SEO and PPC like two separate specialisms. Meanwhile the SERP doesn’t care. Your customer? Doesn’t care. If your SEO team and PPC team aren’t talking, you’re wasting time and money. Pick one shared keyword cluster. Align messages. Build a landing page that resonates. Watch cost drop, conversions rise. Marketing isn’t about channels working in isolation. It’s about how things (and teams) work together.

Still amazed at how many eCommerce brands ignore SEO… Yet drop thousands every month on Google Ads like it’s nothing. That’s not growth. That’s renting visibility. Now imagine taking just 20% of that ad budget and investing it into organic. The long-term payoff? Massive. There’s so much untapped potential sitting on the table. Let me be clear — I’m not anti-ads. SEO and paid traffic should complement each other. But here’s the thing: A client recently told me he avoids ads because his competitors rely on them too much — and he feels it cheapens the brand. He wants to win long-term. Organically. And honestly? I respect that. I usually recommend running a lean ad budget alongside SEO. But more and more brands are waking up to the fact that organic is non-negotiable today. Glad to see the shift happening.