Blue State’s Post

As of November 14, 2024, Blue State has chosen to go dark on X, formerly known as Twitter. This decision reflects our values as a mission-driven organization working to create positive change, and is an act of solidarity with the growing number of progressive and mainstream voices who are leaving the platform. Under Elon Musk’s ownership, X has become one of the leading purveyors of right-wing disinformation. By design, the platform uses algorithms that throttle voices that don't align with Musk's, while amplifying hateful rhetoric and conspiracy theories, including racism, homophobia, misogyny, xenophobia, and fascism. We choose to no longer participate on X in the spirit of living our values. As an agency that believes in the power of data, it behooves us to mention that X has not been a major referral source for quite some time. But even if it was, we believe that no longer participating on X is the right choice. As with all of our work, we curate our strategies for each and every client. Leaving X or reducing participation may be the right choice for some clients and not for others, depending on their goals and target audiences. If you are a Blue State client and are unsure whether you should remain on X, please reach out to your Blue State team. They can help assess the best course of action for you. We have opted to not deactivate our account in order to retain control of our username, prevent impersonation, and because, as experts in this space, we will continue to monitor how people receive information, collaborate, and communicate online. We also believe in being open to the potential for growth and change. As an agency that believes in the power of technology for good, we wholeheartedly believe in supporting and building digital spaces that prioritize both open discourse and safety, and where people can come together to share ideas, have honest conversations, and build community. There will be harder times to come that will require braver steps than this. As far as tests go, this one is easy. We hope you’ll join us in exploring what a truly free and supportive digital society can be.