How to Get More Users Without Spending More on Ads

🚀 Most SaaS brands don’t need more content… they need the right visibility. You can publish 50 blog posts a month, but if no one trusts or finds them, it’s just noise. 👉 The real impact comes from: Getting featured on niche-relevant sites Building authority backlinks that Google values Driving qualified traffic that actually converts That’s where I focus helping SaaS companies turn content into a true growth engine, not just words on a page. Curious when it comes to growth, where are you more stuck right now: visibility, conversions, or scaling?

Checked 50 SaaS homepages this week… 90% are losing trial users before they even see the value. Most SaaS homepages do nothing to convert visitors. Here’s why it costs you. Visitors skim fast ❌ Most sites rely on text or generic images. ➜ A short explainer video shows value instantly. Trial users bail if they don’t see value ❌ Teams assume users will figure it out themselves. ➜ Instead, anchor your product’s value in the first 60 seconds. CAC keeps climbing because your story isn’t landing ❌ Marketing spends more hoping ads will fix it. ➜ Instead, a clear homepage video communicates your story and converts faster. A strategic explainer video isn’t “nice to have”. It’s a pipeline accelerator. Curious, DM me I’ll share a 2-minute teardown with 2-3 actionable wins.

Every month your SaaS positioning stays broken, you're bleeding revenue you'll never recover. A founder told me: "Rob, we spent $7,500 rewriting our website. Conversions didn't budge." I asked what positioning strategy they gave their copywriter. His response: "We just told her to make it sound better than the one we already have." There's your problem. You can't copywrite your way out of a positioning gap. When your positioning is unclear, the damage is quiet but brutal. 1) Traffic bounces 2) Ads underperform 3) Sales calls run long 4) CAC climbs while LTV stalls Your copy isn't failing. Your positioning was never defined. How I'd do it? I'd fix positioning like fixing any revenue leak with data. I would map my metrics positioning affects like: • Trial-to-paid rate • Upgrade velocity • Deal size and CAC Then I'd run a focused audit: 1) Identify the one buyer problem I solve better than anyone else 2) I would write a single positioning sentence 3) Test it on a landing page with a small paid audience 4) Measure conversion lift and demo quality Now I'm connecting positioning to dollars, not guessing. Iterate from signal not aesthetics. Before you pay for better copy, ask yourself: Does your positioning drive revenue or just sound nice? P.S: You don't need more traffic. You need more traction per visitor. That starts with knowing exactly what you are.

The Easiest Link Wins Hiding in Your Client’s Old Content Your cheapest, fastest links might already be sitting in your client’s blog archive. Here’s the move: → Audit old posts with solid traffic but outdated info. → Identify where your client’s product/service can slot in naturally. → Refresh, re-index, relaunch. I once added 12 backlinks for a SaaS client in 2 weeks just by refreshing their own content and swapping dead outbound links for our partners. Cost? Zero placement fees. Impact? Those refreshed posts brought in new referring domains organically because other sites started citing them. Before you spend a dime on outreach, squeeze the juice from what’s already yours. When’s the last time you mined old content for new links?

SEO remains one of the most cost-efficient growth channels for SaaS. It compounds over time, delivering traffic, leads, and brand authority without constant ad spend.

Your SEO limitations are really your SaaS rental platform’s issue. You can buy content, backlinks, and ads — but if your rental SaaS locks you into thin pages and rigid booking flows, your traffic won’t convert. That’s why we built Bookzia — a self-hosted rental system where SEO scales and every click can turn into a booking. Custom builds don’t just rank. They compound.

80% of SaaS ads never even get seen. They burn 🔥 budget. They get ignored in under a second. And you're left asking: where’s my pipeline? But here’s the truth: - It’s not about running more ads. - It’s about building a system where every campaign has a job to do. In this new breakdown, I dive into how Zapier engineered one of the most sophisticated ad engines in tech - with over 1,000 live ads across Meta, Google, and LinkedIn. Here's what I cover: 1. How Zapier maps ads across awareness, consideration, and conversion 2. Why every channel has a clear purpose (and how they tie back to pipeline) 3. What you can swipe for your own SaaS growth playbook If you’re running SaaS ads, or planning to, this one’s worth a watch.  👉 Full breakdown here: https://lnkd.in/gAxdrNHK

Struggling to get new users or demos? Your website doesn’t have a traffic problem. It has a conversion problem. Does it feel like you've been doing everything right marketing your SaaS? You're creating content. You're running ads. But when people get to your website, they don't convert. It isn't your product. It's how you're selling your product. Most SaaS companies have a generic website. What you need is highly optimized sales funnels. Start by split testing your homepage with 2 different variants. Then test your demo or sign up page. Small incremental tests like this will dramatically increase your conversion rate. All without you needing to spend more on ads or create more content.

SaaS founders burn $10k+ monthly on ads. But send users to a template landing page. That’s like pouring water into a leaking bucket. Fix design first.

A SaaS client thought their ads weren’t working. CTR down, CPC up. But revenue was flat. Turns out, quality was improving even as surface metrics looked worse. Not every 'bad' metric is actually bad. Some mean efficiency is shifting. What’s the metric you trust most when ads confuse you?