🍊 As the spritz trend gains momentum, Maison Cointreau seized the opportunity to innovate within the category, not by following but by setting new standards. Unveiling Cointreau Spritz is a bold move that redefines the rules of the aperitif, in its own way. We had the chance to support the brand in its latest launch, developing key visuals with a vibrant and fresh art direction reflecting Cointreau new identity. By identifying a rising consumer behavior and responding with a singular, ownable approach, the brand didn’t ride the trend but embodied it. Cheers Maison Cointreau 🧡
📢 We're excited to introduce our vibrant new Ready-To-Serve creations: the Cointreau Citrus Spritz! A fresh, flavor-forward line of sparkling cocktails designed for effortless daytime sipping. Discover two sensationally refreshing flavors, perfect for day-time occasions: 🍊 Orange & Blood Orange: A lively blend of Cointreau, French white wine, and natural orange and blood orange flavors. Bright, juicy, and balanced. 🍋 Lemon & Lime: A zesty, citrus-forward mix of Cointreau, French white wine, lemon and lime juices. Tangy, crisp, and refreshingly tart. Designed for the urban explorer and socially active consumers, our Cointreau Citrus Spritz RTS deliver a bright, refreshing taste that transform any occasion, from brunch and rooftops to picnics and poolside hangs. Chill it or simply pour over ice and enjoy! Each delightful sip is born from the legendary Cointreau orange liqueur, blended with a premium French sparkling white wine and the brightest, most natural citrus aromas. The result? A crisp, effervescent, and utterly delicious experience, at 10.5% ABV. "Our goal was to bring a touch of cocktail bar elegance to your everyday moments, offering a beverage that tastes truly exceptional, yet remains effortless to enjoy in a convenient ready-to-serve format," said Clémence Gallet, Global Cointreau Executive Director. "We listened carefully, and crafted product that enhances any occasion, year-round. Cointreau Citrus Spritz is precisely that harmonious mix, and we can’t wait for consumers to try it." Cointreau Citrus Spritz is now available in select regional U.S. markets, with wider availability planned for 2026. 👉 Dive into the zest on our website: https://lnkd.in/epnTPvnQ Please drink responsibly. #Cointreau #CitrusSpritz #ReadyToServe #ProductLaunch
