HIRING | Serial Entrepreneur | Building Growth Agency @morethanscaling , Brands , Boring Business and Investments
Google will keep spending on losing SKUs unless you tell it to stop → Filter: Cost > 2-3x your selling price, Conversions = 0 → Pause or isolate those products → Reinvest in proven winners Control the bleed before you scale
Spending on losing SKUs is like paying Google to ignore your winners
This is one of those tiny tweaks with massive impact. Too many brands trust Google to “figure it out”, but if you don’t put guardrails in place, you’re handing your budget to the algorithm with zero accountability. Control the spend, steer the system, then scale
Filtering out poor performers isn’t just about ROAS, it’s about momentum. You want Google feeding your winners more data, faster
Simple filters. Big savings. Huge ROAS lift
That only happens when you clear the noise. Clean up your inputs, and your outputs (and results) will follow