How to Boost ROI by Unifying SEO and PPC

I’m working with a few SMEs right now, all chasing steady growth. But every one of them faces the same 3 problems: 1️⃣ Websites that don’t convert. 2️⃣ Ad spend that doesn’t deliver. 3️⃣ Campaigns that don’t connect. Here’s how we fix them: → Intent-driven SEO + PPC → Clear, simple reporting → Messaging that builds trust fast Solve those 3, and marketing starts to feel simple again.

When Marketing Teams Don’t Talk to Each Other We worked with a client where SEO was handled by one agency, Google Ads by another, and Shopify updates by a third. Each team was optimizing their part, but no one was talking. SEO drove traffic, ads brought clicks, but conversions didn’t move. When we finally got everyone aligned, simple fixes — like syncing landing page messaging with ads — improved results across the board. Tiny takeaway: SEO, ads, and CRO work better together. Even a short monthly sync between teams can make a huge difference.

Want better ROI from your marketing? Here’s my 3-step checklist 👇 📈 Clarity 1️⃣ Set a measurable goal. ↳ Enquiries, bookings, or sales. If it can’t be measured, it doesn’t count. ⚙️ Focus 2️⃣ Pick 1 - 2 proven channels. ↳ SEO + PPC = compounding visibility + instant feedback. 🔍 Tracking 3️⃣ Measure what matters. ↳ Calls, enquiries, conversions - not likes and impressions. Keep these aligned, and growth stops feeling like guesswork.

'Do-everything SEO' kills campaigns You get sold the position 1 dream - and then handed a report full of impressions. Cool story. Three months in, nothing’s moved, and no one gives a shit about output. You want results. Instead of talking about *things* you could do at the start, here are the questions you should be thinking about: ➡️ Why do you need SEO right now? ➡️ What’s changed - new competitors, products, markets? ➡️ Are you still fighting last year’s battle? That context decides the work. The tech graft - performance, optimisation, indexing - should happen by default. To quote the great man Roy Keane: that’s our job. We should be doing it anyway. You could spin up service pages, churn blogs, chase links, pitch PR. Doesn’t mean you should. Pick the few moves that change the numbers and keep compounding. 🙅♂️ So if your plan is “do everything SEO”, don’t. 🏃 If your agency is pitching it, run.

STOP Wasting Money Running Your Marketing in Silos. For small to mid size Personal Injury firms, the fight against Big Law isn't just about budget it's about alignment. Most firms run their SEO, PPC, and Content in silos, which guarantees failure on generic terms. The Solution is Hyper Niche Trifecta. Make these three tools target the exact same specific case to win. Content: Build a single, definitive Authority Hub for your niche SEO: Drive organic visibility for high-intent, long-tail searches to that Hub. PPC: Use paid ads to instantly capture the most valuable searches while your organic SEO builds momentum. When these three pillars are perfectly aligned on a hyper-niche, you stop fighting for general traffic and start winning qualified, signed clients. Ready to align your three pillars for high ROI? If you're serious about dominating a high value niche, DM me your practice area. Let's have free strategy session. Email:- Karuna@tgcdigitalservices.com Website :- https://lnkd.in/dRwvnf7X

One of the biggest mistakes I see in SEO is treating it like a campaign. Run it for a few months, pause, then expect results to hold. But SEO doesn’t work like ads. When you stop, momentum fades. Search engines reward consistency. They want to see: • Fresh, reliable content • A site that stays technically sound • Brands that keep showing up over time Think of it less as a sprint and more as compound interest. Small, steady actions add up. The trust you build in search is directly tied to how consistent you are. Paid campaigns can give you spikes, but SEO is what keeps the floor from dropping out when the ads stop.

Every SME I’ve met who struggles with marketing has 1 problem: Scattered efforts. - Not sure which channel to use? Stick with intent-driven ones like SEO + PPC. - Not sure which numbers matter? Track leads, not likes. - Not sure if your spend is working? Cut wasted clicks and focus only on buyer intent. Generating consistent enquiries is simply about running intent-driven campaigns, tracking clearly, and staying consistent. How do you do that? 1. Pick proven channels. 2. Measure the right outcomes. 3. Stick with it.

How do Marketing Services relate to Business Growth? Search Engine Optimisation, Pay Per Click, Social Media Marketing, Content Creation, and Web Design. While these services are often mentioned within the digital space, there's one g-word that goes hand-in-hand. Growth. (and we're talking business growth here!) According to comprehensive digital marketing research, businesses investing in professional marketing services see up to 51% higher customer engagement and significantly improved ROI compared to those managing marketing in-house. Building a marketing strategy that encompasses SEO, PPC, social media, and content creation does as much for your online visibility as your offline reputation. Want to learn how? We've got details for you below! https://lnkd.in/eAV93sXb #BusinessGrowth #DigitalMarketing #SEO #PPC #SocialMediaMarketing #ContentMarketing #WebDesign #CRO #DemandGen #LeadGeneration #MarketingStrategy #ROI #SMBMarketing #UKBusiness #MarketingServices

I’ve worked with several SMEs to improve their marketing. 90% of the time, I see the same 3 issues: ❌ Websites they’re embarrassed to show off. ❌ SEO campaigns that never rank. ❌ PPC spend wasted on the wrong keywords. Meaning our clients couldn't generate a predictable flow of leads. Because their efforts were scattered, untracked, and focused on the wrong channels. But when we fix these problems with targeted SEO + PPC: - We clean up the website so it works, not just looks. - We rebuild SEO around what people actually search for. - We optimise PPC so every click has intent. They see great results: - More enquiries. - Better leads. - Consistent bookings. And more... In other words. ↳ Focus, track, and optimise your marketing - and the leads start coming predictably, not by chance. It makes a world of a difference.

Marketing is more than just ads; it's a complete ecosystem where all components work together for real growth. Let's delve into the key elements: 🔍 **SEO (Search Engine Optimization)** – Establishing authority and visibility gradually, even while you sleep. 💸 **PPC (Pay-Per-Click Ads)** – Speeding up traction, providing quick visibility insights, but effectiveness hinges on a solid strategy. 📬 **Email Marketing** – Building loyalty through relevant communication, nurturing relationships, and staying top-of-mind positively. ✍️ **Content Marketing** – Giving voice to your brand, sharing your story authentically through various content forms. When these pillars align, your brand attracts customers instead of chasing them. Marketing is not about being the loudest; it's about consistent, authentic, and strategic presence. - Hari | Chief of Staff Aviontive Focused on smart brand growth over mere volume. #seo #ppc #content #email #marketing