Asda Rolling Out ESLs Across Express Stores Asda has announced that it is rolling out electronic shelf labels (ESLs) across its largest and busiest Express convenience stores as part of its efforts to simplify operations. Working with VusionGroup and its partners, Renovotec and HL Display, the rollout to 250 sites follows a three-month trial at Asda’s Oxford Road Store in Manchester. The trial found that the technology freed up staff time, allowing them to focus on customer service, managing deliveries, and replenishing shelves. Approximately 2,800 separate electronic shelf labels (over 700,000 across the entire rollout) will be added to each store, meaning Asda’s staff will no longer need to manually update pricing in-store. The technology can also display allergen information at shelf edge through QR codes, in addition to displaying the cost, weight and unit price of products. Asda recently announced that it was resuming its Express store opening programme after a pause to focus on converting the 469 sites it acquired from the Co-op and EG Group. Up to 20 of the convenience stores are due to open before the end of the year, starting with Castleford on Wednesday of next week. Each new Express site will feature the ESLs from day one. “We’re continuing to invest in enhancing our stores, and the launch of cutting-edge technology across our Express estate is proof of this,” said Joseph Sutton, VP Asda Express, foodservice and fuel. “By streamlining our in-store operations, we can free up our colleagues to focus on what they do best – serving our customers. With the first of 20 new Express sites set to open next, we’re excited to build on this momentum and to bring Asda’s trusted value to even more communities across the UK.” Roy Horgan, CEO UK & Ireland – VusionGroup, added: “We are proud to be extending our partnership with Asda as they accelerate their digital transformation. This next phase is a testament to both Asda’s digital ambition and the strength of VusionGroup’s market-leading technologies. By combining ESLs with IoT innovation and data-rich insight, we are helping to transform the in-store experience for Asda customers and colleagues.” NamNews Implications: * Key benefits in practice: - Free up existing staff to improve in-store service level (rather than cut staff numbers per store) - Add unit pricing (hopefully enabling true like-with-like price comparison) - Error reduction in on-shelf pricing (either via delays in adding updates or genuine errors) * Given those conditions, the ESL rollout should make a difference… #AsdaElectronicShelfLabels #ESLs
Asda to roll out ESLs in Express stores, simplifying operations
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VusionGroup - Asda Rolls Out VusionGroup Electronic Shelf Labels Across Express Stores in the UK: * Asda to rollout VusionGroup's electronic shelf edge labels (ESLs) * The rollout for over 250 Express stores will improve on-shelf availability and simplify operations for colleagues * The ESL technology will also rollout to Asda's newest Express sites, with 20 set to open before the end of the year October 3, 2025 – Asda, a leading UK grocery retailer, announces the rollout of VusionGroup's cutting-edge digital solutions and electronic shelf edge labels (ESLs) across its largest and busiest Express convenience stores. The rollout will see 250 stores benefit from the new technology, which will simplify operations for colleagues. VusionGroup was selected for its innovative IoT and data-driven solutions that enhance productivity across the board. Working with VusionGroup and its partners, Renovotec and HL Display, the rollout follows a successful three-month trial at Asda's Oxford Road Store in Manchester. The trial saw associates freed up to spend more of their time helping customers, managing deliveries and replenishing shelves. Approximately 700,000 digital shelf displays will be deployed across Asda stores, meaning colleagues will no longer need to manually replace pricing in-store, and can better use their time to meet the needs of customers. The technology also helps to display allergen information at shelf edge through QR codes, in addition to displaying the cost, weight and unit price of products. Asda recently announced it will launch up to 20 new Express stores before the end of the year as part of its convenience store opening programme, starting with Castleford on Wednesday next week. Each new Express store will feature electronic shelf edge labels (ESLs) from day one, enhancing efficiency and customer experience. James Laws, Senior Director at Asda Express, said: “We're continuing to invest in enhancing our stores, and the launch of cutting-edge technology across our Express estate is proof of this. By streamlining our instore operations, we can free up our colleagues to focus on what they do best - serving our customers. With the first of 20 new Express sites set to open next, we're excited to build on this momentum and to bring Asda's trusted value to even more communities across the UK.” Roy Horgan, CEO UK & Ireland - VusionGroup, said: "We are proud to be extending our partnership with Asda as they accelerate their digital transformation. This next phase is a testament to both Asda's digital ambition and the strength of VusionGroup's market-leading technologies. By combining ESLs with IoT innovation and data-rich insight, we are helping to transform the in-store experience for Asda customers and colleagues." Sébastien Fourcy, SEVP EMEA at VusionGroup, commented: “This strategic partnership with Asda marks a significant milestone for VusionGroup in the UK &…
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Asda has announced that it is rolling out electronic shelf labels (ESLs) across its largest and busiest Express convenience stores as part of its efforts to simplify operations. Working with VusionGroup and its partners, Renovotec and HL Display, the rollout (more…) The post Asda Rolling Out ESLs Across Express Stores appeared first on KamCity.
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🚀 Big ESL news from Asda!🔹 More than 250 Asda Express stores are going digital with electronic shelf labels, in partnership with HL, VusionGroup and Renovotec. "The rollout follows a successful three-month trial at Asda’s Oxford Road Store in Manchester. The trial saw colleagues freed up to spend more of their time helping customers, managing deliveries and replenishing shelves." Around 700,000 labels will make price updates faster, save time for store teams, and cut paper waste. 💪 We’re proud to have provided retail-proof ESL holders that will secure Asda's transformation at the shelf edge! Read the full story here: ➡️ https://lnkd.in/ebUibyuM
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Asda goes digital with electronic shelf labels — but the real revolution starts when shelves talk to customers. ASDA’s rollout of electronic shelf edge labels (ESLs) across 250 of its busiest Asda Express stores marks another strong step toward smarter retail. The retailer will deploy over 700,000 ESLs, bringing instant price updates, clearer product information, and reduced manual work for staff. It’s a move that makes perfect sense — especially in convenience retail, where shelf space and time are limited. But imagine combining that efficiency with interactive, mobile-powered experiences that take the shelf to the shopper’s phone. ✅ That’s where StoreGeni comes in.🛒📲 By integrating with ESLs, StoreGeni transforms static labels into a dynamic communication channel: ✅ QR codes become interactive gateways to rich product stories, allergen info, sourcing details, and user reviews. ✅ Customers can compare, favourite, and save products directly to digital shopping lists. ✅ Retailers can push contextual offers, loyalty perks, and cross-sells as customers browse. ✅ And all of this happens seamlessly — connected to the same pricing and product data powering the ESL system. In supermarkets and convenience stores, where every inch of shelf counts, StoreGeni gives customers far more information than any label ever could — while helping retailers build trust, loyalty, and incremental sales. ESLs make shelves smart. StoreGeni makes them speak. https://lnkd.in/etxGUEgy #RetailInnovation #SmartRetail #DigitalTransformation #CustomerExperience #InStoreExperience #RetailTech #Omnichannel #FutureOfRetail #ConvenienceRetail
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British supermarket chain Asda has announced the rollout of VusionGroup electronic shelf-edge labels (ESLs) across its largest and busiest Express convenience stores. Joseph Sutton, vice president Asda Express, foodservice and fuel, said, “We’re continuing to invest in enhancing our stores, and the launch of cutting-edge technology across our Express estate is proof of this. By streamlining our in-store operations, we can free up our colleagues to focus on what they do best - serving our customers.” https://lnkd.in/evUSkGfy #technology #ESL #retail #grocery
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The Week that was in the World of Retail and CPG: Few items which caught my attention this week 1. Investing on convenience for Grocery shopping, with investing in 'Last Mile' Delivery: This week so quite some activities around the last mile delivery and improving convenience for grocery shoppers . Grocery retailers across are investing more and more or expanding and investing in last mile/commerce delivery. Iceland Foods, an UK based retailer of frozen food has tied up with Stuart French headquartered global last mile delivery to expand their same day delivery. Now customers will have more delivery slots and improve the experience of in store shopping. Stuart though lost the delivery contract with CoOp UK earlier this year also continues, retains its delivery partnership with Tesco and Sainsburys' Across the Atlantic, Kroger has decided to expand its Kroger is significantly expanding its last-mile delivery by partnering with DoorDash to offer its full grocery assortment across nearly 2,700 stores across the country , starting this year. Last mile grocery delivery has seen a lot of innovations, investments and discontinuations as well over the last 5 years and continues to evolve. Automated robotic delivery, curb side pick up , collect from parcel lockers and many more have evolved over the last decade, helping to boost basket sizes and also footfalls at the same time. https://lnkd.in/dd8gr_hh 2. Training store colleagues has always been a challenging task and it continues to remain so. To address this luxury retailers is partnering with digital training companies in order to gamify the experience of store colleagues 3. A trivia: It is possible that GLP-1 drugs like Ozempic and Munjaro may be responsible for creating close to billions of dollars of retail apparel inventory risk, as size trends shift downward and inventory misalignment happens, causing overstocking .🙂 That is all I had found interesting in this space. What did you see interesting? Please write and share your observations on Last Mile Delivery in the Comments section. #lastmile Karn Kute Sandeep Singhdeo Sandeep Aggarwal Som Sinha Lasse Pajusalo Manoj Krishnan Rahul Ubgade Srinivasan Nithyanandam Amith Patalay Sevendots Andal Alwan Neeraj Dixit Ezhil Mani Asha Kurup Nishant Thusoo Pritam Raha Roy Rajeev Wahi Ravindar Vanam Saurabh Jain
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VusionGroup - Morrisons Partners with VusionGroup to Digitize Pricing Across its Entire Supermarket Estate: * VusionGroup to equip Morrisons 497 supermarkets with over 10.8 million smart electronic shelf labels (“ESLs”) * ESLs will automate and streamline store processes and free up colleagues to concentrate on customer service * Roll-out to commence in early 2026 October 22, 2025 – Morrisons announces that it is partnering with VusionGroup to roll-out electronic shelf labels across all of its 497 supermarkets, becoming the first large UK supermarket group to adopt the technology across its entire supermarket estate. VusionGroup will install 10.8 million smart electronic shelf labels in Morrisons supermarkets. Electronic shelf labels will eliminate traditional paper labels throughout the store, providing clear and accurate price and product information and automating a repetitive manual task to free up colleagues to concentrate on customer service. ESLs will also ensure Morrisons More Card savings and offers are instantly communicated to customers at the shelf edge. The new technology will integrate with Morrisons digital shelf-edge cameras, to efficiently guide colleagues to product gaps, speeding up shelf replenishment and integrating with e-Commerce applications to make online picking easier and more accurate. Morrisons will also work closely with VusionGroup to explore how to leverage the valuable data generated across various initiatives, identifying new opportunities to enhance store operations and customer experience. The roll-out of the new digital labelling system across Morrisons supermarket estate will commence in early 2026. The project will also include an upgrade of Morrisons in-store wi-fi infrastructure, delivering an improved in-store wi-fi experience for customers and supporting Morrisons ongoing digital development. The adoption of VusionGroup's digital labelling solution is the latest initiative in Morrisons digital technology programme, with other recent developments including the roll-out of shelf-edge cameras, the introduction of a digital task management platform and trials of AI-powered shopping trolleys. Gordon Macpherson, Group Productivity Director of Morrisons said: “As digital innovation reshapes the retail landscape, we are constantly evaluating new technology that can help us serve customers better. We are excited to be the first large supermarket group in the UK to introduce digital shelf edge labelling across our entire supermarket estate and look forward to rolling out the technology in 2026. This latest investment further underlines our commitment to modernising and digitising our business to deliver an enhanced shopping experience for Morrisons customers.” “This agreement with Morrisons is a powerful example of how VusionGroup is executing on its 2027 strategic plan,” said Roy Horgan, CEO UK & Ireland at VusionGroup. “We are…
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Asda is rolling out electronic shelf edge labels (ESLs) across its largest and busiest Express convenience stores, meaning workers will no longer need to manually replace pricing in-store. The technology also helps to display allergen information at the shelf edge through QR codes, in addition to displaying the cost, weight and unit price of products #retail #grocery #asda #consumertrends https://lnkd.in/emxCgKbZ
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The Hidden Cost of Broken Shopping Carts in Supermarkets. At first glance, a broken shopping cart might seem like a minor inconvenience. But for supermarkets, it can have a surprisingly significant impact—both on customer experience and operational efficiency. A wobbly wheel, a jammed handle, or a cart that veers off course can quickly turn a pleasant shopping trip into a frustrating ordeal. Customers may abandon their carts mid-shop resulting in lower spends. In fact, studies show that poor in-store experiences can directly affect customer loyalty and spending habits. Supermarkets invest heavily in branding and customer service. A fleet of broken or poorly maintained carts sends a message of neglect. It subtly undermines the store’s image of quality and care, especially in competitive markets where every detail counts. While the cost of repairing or replacing carts may seem like a small line item, the ripple effects of ignoring them—lost revenue, diminished brand trust, and operational inefficiencies—can be far more expensive. Investing in regular maintenance and quick fixes is not just about carts; it’s about keeping the customer journey smooth from start to finish. #supermarket #retail #customerexperience #moderntrade
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Electronic shelf labels let stores update prices instantly. Will your grocery bill rise? As electronic shelf labels spread through grocery stores across the United States, consumers are voicing fears that prices could shift mid-shop – a concern that’s already captured regulators’ attention. Digital price tags aren’t new, but they’re becoming increasingly common. Retailers say they’re investing in the technology to boost efficiency and eliminate waste, not to test dynamic pricing models that fluctuate in real time with demand. #ESL #grocery #retail #price #increase #digital https://lnkd.in/dZcVGwXw
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Senior Technical Product & Process Consultant Specialist | Lean Six Sigma (Black) | APQP Practitioner | ICOSE | Chartered Institute Quality | Change Management Practitioner
2wWelcome to the modern world, I noticed that Aldi change there prices better