"When we launched PlanGrid, it was the only enterprise product on the iPad. Even Facebook refused to make an iPad app because Zuckerberg didn't believe in it."
In today's episode of Bricks, Bucks & Bytes, we had Ralph Gootee and we got to learn about how PlanGrid became the first enterprise app on iPad, the brutal year-long acquisition process, and why pricing decisions can make or break your startup... and many more!
Tune in to find out about:
✅ Why iPad was crucial to PlanGrid's success when even Facebook refused to build an iPad app
✅ The $17,000 marketing hack that involved giving away free iPads to customers
✅ How having 5 co-founders worked despite conventional wisdom saying otherwise
✅ Why AI augments engineers but won't replace them anytime soon
Listen now on Spotify to hear the full story behind one of construction tech's biggest exits and what Ralph is building next with TigerEye.
Watch the full episode here : https://lnkd.in/eGfgUEFT
That's kind of crazy to believe this, but when we launched Plain Grid, it was the only enterprise product on the iPad. The iPad did not have Facebook. Facebook wouldn't make an iPad app. You can hit the news is there. They didn't believe Zuckerberg didn't believe in the iPad. Now, let me tell all of the founders out there for a secret here. Once you set the price, you are not changing it. Like it is literally one of the hardest things to do as a business to change your pricing model. Really. I mean, it's one of the reasons our company didn't succeed long term in my mind. Is that in that succeed? We succeed. But one why we didn't keep going in the market is we really could not change that pricing model. I mean, people would print our pricing on our website out and stick it on their walls. So we'd be in a sales meeting and you'd be on Zoom or something look in the background like holy **** that's our pricing one printed on there. Well, it's like taped up there. Like how do I avoid this thing? It was really, and it was, it was a real challenge, the pricing model and we we knew we had to change the pricing model.
CEO at Resolve | VR and web BIM collaboration for fast, predictable construction
6dRalph is a legend! Can't wait to listen to this episode this weekend.