How AI is changing SEO: 4 key strategies

𝗧𝗲𝗹𝗹𝗶𝗻𝗴 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 — 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. AI isn’t human. It’s an algorithm, and it’s easily deceived. We used to rely on SEO to rank well on search engines, but now AI is in search, it shapes what people see. If you don’t tell your story, AI will tell it for you; based on whatever it finds. If someone writes “𝑊𝑒 𝑎𝑟𝑒 𝑡ℎ𝑒 𝑜𝑛𝑙𝑦 𝑠𝑢𝑝𝑝𝑙𝑖𝑒𝑟…”, AI might treat that as fact, especially if no other voices are competing with it. That’s why it’s time to tell our own stories; clearly, truthfully, and consistently; before others define them for us. It’s also time to 𝒓𝒆𝒕𝒉𝒊𝒏𝒌 𝒕𝒉𝒆 𝒍𝒂𝒏𝒈𝒖𝒂𝒈𝒆 on our websites. If you want to tell your company’s stories or need help creating content for the web, reach out to Techinika Media(techinika.com); we can help you shape your digital voice. ___________________________ Find out how I can help you: 👉 https://achillesonga.com

Google never said ‘don’t use AI.’ It said ‘don’t waste my user’s time.’ AI was never the enemy, lazy strategy was. Focused, useful content still wins every single time. The new Ahrefs study confirms it: 👉 600,000 pages analyzed. 👉 No evidence Google penalizes AI content. 👉 86% of high-ranking pages use some level of AI-generated content. So the real question isn’t “Is AI content safe?” It’s “Is your AI content actually useful?” If your content answers real questions, adds insight, and serves user intent, Google rewards it. If it’s fluff, keyword-stuffed, or automation for automation’s sake, you’ll fade into the noise. AI doesn’t kill SEO. Bad strategy does. 💡 Pro Tip: Pair AI with strategy. Tools like Hyperblog help you turn intelligent AI outputs into fully optimized blogs with auto-generated images, infographics, videos, FAQs, lead magnets, and a lot more built in. No plugins. No fluff. Just performance. 👉 Build smarter. Publish faster. Rank higher with Hyperblog.

This week Google’s AI Mode has officially gone live in Australia - and it’s changing how we search, evaluate, and trust information online. After testing it myself, I share the same opinion as many - this isn't about replacing SEO, it’s about refining it. As AI reshapes both search behaviour and how search results appear, the fundamentals remain the same - just more important than ever: • Trust & authority - Google continues to prioritise credible, transparent sources. • Structured, user-first content - clear headings, schema, and formatting help AI understand your expertise. • Intent over keywords - content that answers real questions in natural, conversational ways will rise to the top. My take? AI Mode isn’t the end of SEO - it’s the next chapter. The brands that win will be those that communicate clearly, credibly, and contextually - for both humans and algorithms. Read more in our latest sod blog post: https://lnkd.in/eFuQFWZT

If AI tools never “see” your brand, they’ll never mention it. And no, keywords won't fix that. Search is no longer about just ranking. It’s about whether you exist in the training and retrieval datasets of AI assistants. In this new LLM-driven world, visibility depends on: Your brand’s presence across third-party websites Fresh, well-structured content that’s crawlable by AI bots Long-tail content clusters that mirror real human prompts Mentions in places that LLMs actually read (media, forums, tool lists) In short: if you aren’t being talked about in the right places, AI has no reason to talk about you either. This isn’t a technical SEO issue. It’s a brand visibility problem—under a new name. Want to show up in AI results? Make your brand discoverable in the places that matter. Authority isn’t built in isolation.

If AI tools never “see” your brand, they’ll never mention it. And no, keywords won't fix that. Search is no longer about just ranking. It’s about whether you exist in the training and retrieval datasets of AI assistants. In this new LLM-driven world, visibility depends on: Your brand’s presence across third-party websites Fresh, well-structured content that’s crawlable by AI bots Long-tail content clusters that mirror real human prompts Mentions in places that LLMs actually read (media, forums, tool lists) In short: if you aren’t being talked about in the right places, AI has no reason to talk about you either. This isn’t a technical SEO issue. It’s a brand visibility problem—under a new name. Want to show up in AI results? Make your brand discoverable in the places that matter. Authority isn’t built in isolation.

AI is reshaping how buyers find and evaluate solutions. The opportunity? Positioning your content to be cited by AI while simultaneously converting the humans who still click through. Here's how you can achieve that: 1. Optimize for parsing, not just ranking → AI breaks content into modular pieces before assembling answers → Traditional SEO fundamentals still matter (crawlability, metadata, backlinks) → The difference is selection: which content sections earn a place in the final answer 2. Structure content for machine comprehension → Use clear title/H1/description alignment that signals content purpose → Create logical heading hierarchies that separate different concepts → Implement Q&A formats that mirror how people actually search → Use bulleted lists and comparison tables for complex information 3. Enhance semantic clarity → Write for intent, not just keywords → Replace vague claims ("innovative solution") with specifics → Add contextual qualifiers that help AI classify your content → Use consistent punctuation that doesn't confuse parsing 🟥 Avoid: → Walls of text without clear section breaks → Hiding critical information in tabs or expandable sections → Placing key details only in images without proper alt text This is the balance that provides AI visibility without affecting the performance of your existing content. What's one change you're making to your content to improve AI search visibility?

AI prompts aren’t the problem most times LLMs return low-quality output; people are. Everyone is hunting for the perfect AI prompt. Ironically, the prompt isn’t the deal; the person behind it is. AI doesn’t make your thinking better. It only shows how strong or weak it already is. When you know what you want to achieve, your prompt becomes an instruction, not a guess, and you become an effective driver. What to do; ✅ Start with insight, not the tool. Know what your audience needs before you open the AI tool. That's in addition to taking your time to understand the topic and the direction you want to take it. ✅ Feed it context. Great outputs come from specific, grounded inputs. That's what differentiates you from the next person. ✅ Refine, don’t rely. AI gives you drafts, not decisions. Improve and enrich your output with wisdom from your experience. In the hands of a strategic writer, AI is leverage, but in the hands of a lazy one, it’s noise. And the difference between the two is understanding what to prompt and why. So, don’t chase the perfect prompt; sharpen the person behind it. Keep learning and keep refining your workflows. Have a lovely weekend. 📌PS: If you're seeing my content for the first time, you can access my posts through #positiveequator. I write on similar topics related to #SEO and #contentmarketing. 📌Want to discuss anything #contentwriting, SEO, or marketing? Send a DM.

Everyone's talking about AI for SEO. But most are making one CRITICAL error. They think AI will do ALL the work. ❌ Using AI to churn out generic, low-quality content. ❌ Ignoring human oversight and strategic input. ❌ Forgetting that Google prioritizes EXPERIENCE, EXPERTISE, AUTHORITATIVENESS, and TRUST (E-E-A-T). AI is a powerful ASSISTANT, not a replacement. ✅ Use AI for research, data analysis, and generating outlines. ✅ Inject YOUR unique voice, insights, and real-world examples. ✅ Focus on building genuine authority and value for your audience. Authenticity and strategic thinking are more vital than ever. How do you balance AI efficiency with human quality in your SEO? 🤔 #SEOwithAI #FutureofWork #DigitalMarketing #ContentStrategy