I've been specializing in earlier-stage startups for over the past 11 years across industries like health & wellness, home design & sustainability, food & beverage, sexual wellness, parenting, fashion, and more. But the challenge with earlier-stage startups is that chances are -- they're not household names...yet. Journalists have likely never heard of the product or service you're pitching. So when you get an unknown name on the journalist's radar, educate them about the problem the company's solving, and a major press placement lands, it's an exhilarating feeling and an adrenaline rush. It's a different challenge compared to pitching companies that journalists have known about for years. And that's what makes every press placement even more enthralling. What are some of your favorite consumer brands and services that the world may have never heard of but should? Drop them in here!