Bryan Kirk’s Post

Global streamer Prime Video & Amazon MGM Studios has tasked the Spanish sports agency GRUP MEDIAPRO with producing its coverage of basketball's elite National Basketball Association (NBA) in the country. #SportsBiz #PrimeVideo #Mediapro #NBA https://lnkd.in/eh4SaUeW

💥 𝐀 𝐧𝐞𝐰 𝐞𝐫𝐚 𝐟𝐨𝐫 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐛𝐫𝐨𝐚𝐝𝐜𝐚𝐬𝐭𝐢𝐧𝐠 𝐬𝐭𝐚𝐫𝐭𝐬 𝐭𝐨𝐝𝐚𝐲. UEFA has officially launched 𝐭𝐡𝐞 𝟐𝟎𝟐𝟕–𝟐𝟎𝟑𝟑 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬 𝐋𝐞𝐚𝐠𝐮𝐞 𝐦𝐞𝐝𝐢𝐚 𝐫𝐢𝐠𝐡𝐭𝐬 𝐭𝐞𝐧𝐝𝐞𝐫, targeting global streaming giants like Netflix, Apple, Amazon, The Walt Disney Company, YouTube, and DAZN. 🏆 Through 𝐔𝐂𝟑, the new joint venture between UEFA and the European Club Association, the goal is clear: 𝐩𝐮𝐬𝐡 𝐚𝐧𝐧𝐮𝐚𝐥 𝐫𝐞𝐯𝐞𝐧𝐮𝐞𝐬 𝐛𝐞𝐲𝐨𝐧𝐝 €𝟓 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 and make the Champions League the world’s premier sports product. 🎥 Led by Relevent Sports, this new strategy focuses on • 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐫𝐢𝐠𝐡𝐭𝐬 for one major match per season, similar to the National Football League (NFL) on Netflix model • 𝐋𝐨𝐧𝐠𝐞𝐫 𝐦𝐮𝐥𝐭𝐢 𝐦𝐚𝐫𝐤𝐞𝐭 𝐝𝐞𝐚𝐥𝐬 instead of traditional three year European cycles 📱 The timing is perfect. Netflix has tested live sports with the NFL, Apple has a global ten year Major League Soccer deal, and Amazon already streams the Champions League weekly in several countries. As UEFA president 𝐀𝐥𝐞𝐤𝐬𝐚𝐧𝐝𝐞𝐫 𝐂𝐞𝐟𝐞𝐫𝐢𝐧 said “We are building something unique, more engaging, more innovative, more accessible.” 🌍 This marks a 𝐟𝐮𝐧𝐝𝐚𝐦𝐞𝐧𝐭𝐚𝐥 𝐬𝐡𝐢𝐟𝐭 from local TV deals to a 𝐠𝐥𝐨𝐛𝐚𝐥 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐟𝐢𝐫𝐬𝐭 𝐦𝐨𝐝𝐞𝐥 inspired by American sports leagues. It is not just about selling broadcast rights, it is about r𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐡𝐨𝐰 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥. 🤔 Will streaming giants turn the Champions League into a truly global spectacle, or will tradition hold its ground? #InsideFootballBusiness #SportsBusiness #UEFA #ChampionsLeague #FootballIndustry #Relevent #Streaming #TVRights #SportsBroadcasting

Global sports OTT service DAZN has expanded its US college sports coverage through a new deal with FOX SPORTS for Big Ten Conference football and basketball, as well as Big Ten Network coverage. #SportsBiz #DAZN #FOxSports #BigTen https://lnkd.in/eu-gM6Nf

Following UEFA’s global rights move, the National Basketball Association (NBA) is now reshaping its own channel and app into a central content hub. Leagues are no longer just rights holders, they’re becoming broadcasters and platforms in their own right. Live sport continues to move far beyond the traditional broadcast model. https://lnkd.in/efsTx6xT

🎥 The second half of SPORTEL Monaco is underway and the focus is now on personalisation and fan experience. Andreas Kaeshammer, Head of Football at Infront Sports & Media AG, zeroed in on Gen Alpha, the next wave of fans already carrying $300bn in spending power. “This is the first generation that’s had a selfie at birth,” he said, emphasising the need for technology that speaks their language. LFP added that personalisation isn’t just for younger audiences. Ligue 1’s Sunday night data-rich match broadcasts, with no commentary, just stats and interactive features, are designed to deepen fan relationships across demographics. This follows a big move from LFP Media, which recently launched Ligue 1+, its own D2C streaming platform after media rights challenges 🔗 Full updates on Insider Sport’s live blog below. #SPORTEL #SportsBiz #Streaming #Ligue1

Richard Masters, CEO of English soccer's elite Premier League, has said that moving broadcast production for the competition in-house will allow for a proper discussion on the potential adoption of a DTC for its games. #SportsBiz #PremierLeague https://lnkd.in/eU_Yytgc

The sports industry has always thrived on ticket sales, merchandise, media rights, and sponsorships for traditional, transactional revenue models. But the game is changing. Fans today don’t just want to watch their teams. They want to connect, engage, and belong. The future of revenue in sports lies in: Personalized digital experiences Direct-to-fan platforms Exclusive content Real-time engagement across social and streaming The winners in this new era won’t be those who can sell the most seats but those who can build the strongest fan relationships. Because when you build a community revenue will follow. What’s your take? Are sports brands doing enough to move from transactional to relational thinking? #SportsBusiness #FanEngagement #FutureOfSports #SportsTech #DigitalTransformation #CommunityEconomy

⚽The way fans are engaging with sports is leading to a new business model that allows buyers and federations to maximise the value of produced content, which is now layered instead of universal. 💰Sports rights fragmentation is transforming from a challenge to an opportunity for a healthier, more dynamic, and inclusive sports media ecosystem. Our latest research shows an interesting pattern in sports rights deals in 2024. Approximately 2% of all deals have transitioned from traditional broadcasters to newer platforms like streaming services and D2C offerings, a movement that is rapidly accelerating. 📈This has led to platforms like YouTube securing more sports rights than any other single outlet in many territories, particularly within Tier 2 and Tier 3 sports. Read more in the article at SVG Europe to understand how this evolution is creating new commercial potential and leveling the playing field for smaller federations. 👇

Five companies. One ecosystem. At Timbuka, we’ve built an integrated network that powers African sport from every angle: • RightsCo - Unlocks and manages sports rights • AdCo - Connects brands to audiences through sponsorship and advertising • MediaCo - Manages content distribution across OTT, linear, and digital • ProdCo - Powers production and broadcast • StatsCo - Transforms footage into data and insight Together, they form Africa’s Sports Media Ecosystem. #Timbuka #SportsBusiness #SportsMedia #AfricaSports #Broadcast #Sponsorship #SportsRights #Analytics

That’s a wrap on Leaders in Sport Week 2025! 🎉 Sponsorship of the Media & Broadcast Forum gave us the opportunity to lead an excellent conversation on content strategy and what it means for different rights-holders and production companies. Designed as a half-day programme, it featured thought-provoking panels and collaborative discussions around how rights-holders can tell their stories more effectively, adapt to new audience demands, and learn from proven successes in the industry. Bringing this Forum to life reflects QTV’s ongoing commitment to helping sport build scalable and sustainable media strategies across both broadcast and digital. Thanks to everyone who attended. 😀 #LeadersWeek #LeadersInSport #SportsBusiness