💡 Reputation today is defined by content in peoples feeds, not news they seek out. Communicators face a saturated, fractured, and curated media environment — so how do you know what’s is actually… | Bully Pulpit International

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Bully Pulpit International

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💡 Reputation today is defined by content in peoples feeds, not news they seek out. Communicators face a saturated, fractured, and curated media environment — so how do you know what’s is actually moving the needle for or against you? To answer that — reach out to learn about ChangeOS. 📥 And for more on how leaders can navigate this era of disruption, check out the latest episode of Change Makers with BPI’s Andrew Bleeker in conversation with our UK Chair Michael Hayman MBE. 🎧 Tune in to hear more insights from Andrew at the link in the comments.

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The media universe has changed too, right? And so one is fragmented. There's no general consensus on facts and information. We're not having one conversation. We're having many different conversations, right? And, and the question is, how do we get to people where they are? Because we're living in a world now where people don't, particularly with some really interesting research on this, but people don't seek out news, particularly people under 50 and over under 40. The majority of information that people get comes to them. They don't have, they don't have a civic. Expectation, they weren't trained and it's curated, curated based on algorithms and based on what else they've they've done. And it's not based on who you follow anymore because we're in a video for social world that's based on what are they, they're being pushed in your feed based on what's popular.

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Bully Pulpit International

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💻 Watch on YouTube: https://youtu.be/w9BY9j_IpQs?si=x-vpz3-qpr6h-bXA 🎧 Or listen wherever you get your podcasts: https://linktr.ee/changemakers.works

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