Salesforce's AI pricing change: a step in the right direction?

View profile for Burley Kawasaki

Chief Product Officer. Low-code and No-code expert. Co-author of No-Code Playbook.

The AI agent pricing model is evolving—and fast. Salesforce’s recent overhaul of Agentforce pricing marks a clear admission: their original “per conversation” model wasn’t working. It was built for customer service use cases, but failed to scale across the broader enterprise. Their pivot now mirrors what Creatio has done since day one with a consumption-based approach. But there’s one important difference - it still requires purchase of separate Agentforce licenses — unlike Creatio’s belief that AI is table-stakes for our customers and should simply be included as part of the platform. No add-ons. No hidden fees. As Liz Miller observed this week (after attending #NoCodeDays Florida) in this insightful analysis by Constellation Research: “While Salesforce has looked to perfect a consumption model, others have chosen to build their costs into existing subscriptions, noting that AI should just be part of the solution and not an additional feature or additional cost.” https://lnkd.in/g4aHDB9K Exactly. Creatio AI is built in, not bolted on. Included in every license. Unified across CRM, workflows, and agents. Predictable. Scalable. Fair. #AI #CRM #NoCode #Creatio #AINative #Salesforce

Jason Miller

Chief Evangelist, Digital Leader, Principal Consultant

2w

Great insights Burley. It is clear that Creatio’s implementation of best practices has not gone unnoticed for sure. First they take the term AI Skills. Now the consumption model. Creatio is truly leading the industry in REAL use of AI Skills across all three patterns of AI.

Helpful insight, Burley!

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Very much agree with this perspective Burley. Customers have more power than they sometimes realize in shaping pricing trends. Technolgy companies have many times tried to establish markets around new technology introductions without understanding how that technology will land in the enterprise, be used practically to create value, and thus form the basis of a value proposition - offering, impact, proof, costs. A marketing message and hype do not establish value.

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Nick Dixon

Chief Executive Officer at Salocin Group – Edit | Join the Dots | Wood for Trees

2w

Creatio are leading the way in creating a product with AI built in…giving clients a price competitive solution in the game changing delivery of connected customer experiences in the Age of AI.

Stanislav Klevtsov

🔐 Security Engineering Lead | Cloud & SaaS Security Expert (AWS, Azure, SOC2, ISO 27001) | Content Creator💡| Security Advisor | Drove 25% incident reduction & supported $2M+ in new business

2w

Proud to be part of the Creatio team! The competitors just cannot keep up 🙂

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