Allison Spray (Chief Data & Intelligence Officer, EMEA) collaborated with industry leaders to share insights on how AI is transforming brand-consumer connections, an area where Burson's own AI solutions come into play. Sonar uses AI and ML to effectively analyze wherever the conversation is happening, including audio-visual content; while Decipher helps predict the potential for impact, believability and virality - in seconds. Discover how WPP's unique "brains" are fundamentally changing how we understand and engage with human behavior: https://lnkd.in/evfdD94D
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Co-CEO bei Burson Germany | Komplexität ist kein Hindernis. Sondern Startpunkt.
3wLove it, incredibly insightful and inspiring! The focus on understanding deeper human values and preferences beyond just "faster, better, cheaper" truly hits the mark. Developing specialized "brains" that go beyond LLMs to learn the principles of creativity and human decision-making is a real game-changer. Your work clearly demonstrates how AI acts as an "enabler," helping us elevate human creativity and strategic decision-making. Keep up the excellent work!