Strengthening Investment Ties Between France & South Africa 📢 On February 19, 2025, Business France (Invest in France), organized a breakfast dedicated to the attractiveness of France at the Pullman Cape Town.  This gathering brought together South African investors, business leaders, and key stakeholders to explore France’s position as Europe’s leading destination for foreign investment. The event sparked insightful discussions on the opportunities for South African companies to expand and grow their presence in France, with a focus on R&D and innovation. 🇫🇷🤝🌍 A special thank you to H.E. David Martinon, Ambassador of France to South Africa, Lesotho and Malawi, for his impactful opening remarks, where he highlighted the strong economic ties between our nations. He also emphasized France’s leadership as Europe’s #1 destination for foreign investment, a position strengthened by the strategic France 2030 Plan. Member of Parliament Amélia LAKRAFI underscored France’s commitment to fostering business-friendly policies that support foreign investors. Nicole Blasyk, Project Director for Inward Investments in Sub-Saharan Africa at Business France, provided a detailed overview of why France remains a leader in attracting foreign investment. She highlighted France’s innovation-driven economy, dynamic industrial hubs, and the robust support system for international businesses. In 2023 alone, 1,815 investment projects created 59,000 jobs over three years. ✨ One of the highlights of the morning was the inspiring testimony from Johann Du Toit, CEO of Simera Group. He shared the success story of Simera Sense—a cutting-edge South African company specializing in high-performance cameras for CubeSats and microsatellites. With its new facilities in Somerset West and recent expansion to Toulouse, the ‘European Space Capital,’ Simera exemplifies the boundless opportunities for collaboration between our two countries in the aerospace sector. 🚀 Thanks to Sophie Bel and Alexandre Barrière Izard for their exceptional contribution to the organization of this event which reaffirmed the strong economic relations between South Africa and France. If you're looking to expand your operations in Europe, France is ready to welcome you! 🤝 Keep your eye out for the Business France Annual Report on FDI 2024, which will be released at the end of March 2025! 🔗 Read more about the event here : https://lnkd.in/e7t9gKiD #InvestInFrance #ChooseFrance #TradeDevelopment #SouthAfricaFrance #Innovation