C.A. Fortune’s Post

🥤 Shifting Beverage Behaviors: From Thirst to Lifestyle ✨ Walk into any store or café and you’ll notice it: beverages aren’t just about quenching thirst anymore. They’re about identity, wellness, and values. Here’s what today’s shoppers are telling us: 💪 Health & Functionality Drinks do more than hydrate — think electrolyte waters, protein shakes, immunity boosters, and plant-based blends. Functional is mainstream. 🌎 Flavor & Smart Sweetness Shoppers are sugar-savvy, exploring bold global flavors, comparing labels, and trying new formats — cans, bottles, ready-to-drink or mix-at-home. 🥂 Premium Meets Value Even in tight times, consumers pay for quality experiences: cold brew, craft sodas, small batch kombucha. However, accessible pricing still matters. ☕ Occasion Matters Morning rituals, afternoon boosts, evening indulgence — beverages follow the rhythm of the day. The winning brands show up at the right moment. ♻️ Simple Sustainability Clear, visible eco-actions win over complex messaging: recyclable cans, refillable bottles, transparent sourcing. Simplicity resonates. 💡 The Bottom Line: The aisle reflects modern life: health, experimentation, quality, and trust. Brands that thrive will: - Anticipate functional needs ✅ - Innovate without overcomplicating 🎨 - Balance indulgence with wellness ⚖️ - Make sustainability simple ♻️ - Align with lifestyles, not just thirst 🌟 👉 The future isn’t just selling a drink — it’s earning a role in someone’s lifestyle. Are you ready to evolve? ℹ️ If you have questions or would like to learn more, contact us at C.A. Insights: CAFAnalytics@cobllc.onmicrosoft.com #CPG # BeverageTrends #ConsumerTrends #ShopperBehavior #WellnessLifestyle #BrandInnovation #FlavorInnovation Thanks to Aaron Yablon for this content. Sources: NielsenIQ ‘Beverage Trends Report, 2024’; Circana, U.S. Beverage Shopper Insights, 2024’; Mintel, ‘Functional Drinks in the U.S., 2024’