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☁️🎙️ This week’s reality: What happens when the battlefield becomes digital and empathy becomes a strategic advantage? DaveEsmee, and Rob sit down with Ben Sparke, Enterprise Azure Cloud & AI Specialist for UK Defence at Microsoft, for a fascinating journey from mission-driven to tech-driven. From infantry to intelligence to innovation, Ben shares how his military experience shapes how he builds technology today — and why the best solutions don’t start with code, but with understanding the human on the ground.    💡 Key insights:  ⚙️ Tech design fails when it ignores the end user, even more so in high-risk environments 🪖 Improvisation isn’t chaos; it’s innovation under pressure 🌍 Defence and enterprise share the same challenge: balancing safety, governance, and freedom to experiment 🎧 Listen now : https://bit.ly/3VlQaKY  💬 How do you build technology that earns trust in the moments that matter most?

NAMBURU NARASIMHA RAO

Global Economy & Business Strategist | AI & Digital Transformation Leader | Talent Architect for Advanced Tech | Entrepreneur & Mentor | 25+ Years Driving Growth, Innovation & Future-Ready Leadership

1w

Empathy is the new edge in technology and defense. When innovation starts with understanding the human on the ground, technology becomes not just smarter but more trusted and impactful. True leadership today means blending precision with compassion because even in a digital battlefield, it is humanity that wins.

Tetiana Kramarenko

Modern Management Systems Consultant

1w

Great episode — honest and insightful. ☁️ As a consultant, I see it often: companies rush to the cloud for speed, but forget that governance and people decide success. Over 60% of organizations still fail to align cloud goals with business value (Capgemini Research, 2025).

Anibal Lopez

Software Developer ( Oracle PL/SQL APEX (24.1). ERP Workflow EBS, Data Science Reporting, AI Webshop bouwer, Automatiseerder van bestuurlijke informatievoorziening met passie voor processen en data-analyse!

1w

Insightful

Insightful discussion! Highlights how empathy, user-centric design, and innovation under pressure are crucial for both defence and enterprise tech.Capgemini

Ana R.

Senior Partner Business Manager - Global SIs | President, Microsoft Speakers Club (immediate past VP)

1w

Very insightful. Thank you Ben Sparke for taking part. FYI Emma Bateson 😀

This is such a powerful discussion — and a great reminder that technology only works when it serves people first. At Digibiashara, we’ve learned that building digital solutions isn’t just about functionality or code — it’s about empathy, trust, and real-world impact. Whether it’s web platforms, SEO, or software systems, the best innovation always starts with understanding the human need behind it. Brilliant insights, Ben — loved the connection between improvisation and innovation. 

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