Cash App’s Post

Brand new: Playa Society & Cash App's second capsule collection celebrating women athletes. The collection might sell out again, but the message stays evergreen 💚 In the pics below, Olympic gold medalist Tara Davis-Woodhall debuts the latest collection ahead of ATHLOS NYC - four pieces that blend streetwear aesthetics with a clear message: "Pay Some Respect to Women's Sports" As Davis-Woodhall put it: "It's more than style - it's a statement demanding the recognition female athletes deserve." The collection dropped this week alongside Cash App's official Payment Partnership with ATHLOS NYC, including instant payments for athletes who typically wait months to get paid. But the real story here isn't just about money or merch - it started last year when our team spotted something obvious that nobody was fixing. The insight that inspired our latest work: women's sports merch was stuck in the stone age. While men's sports offered endless variations, female fans got basic league gear. So, Cash App partnered with Esther Wallace and Playa Society to bridge that gap - building both a platform AND products to showcase it. "Working with Esther, we were all super excited to figure out how to build for this problem. When we connected Cash App's money brand to women's sports and the conversations happening about salaries, we knew we were onto something," said the Cash App Brand Marketing team members behind the project. The first collection sold out almost instantly, proving the message wasn't only clear to us, but fans across sport. May's Atlanta Dream WNBA court takeover saw "Pay Some Respect" covering the entire playing surface. And from merch and paint on hardwood evolved into real impact: $10 million in debt relief for Atlanta families through our partnership with The Dream and ForgiveCo. Fast forward to today - we're currently in New York, bringing the message to ATHLOS with instant athlete payments and Times Square activations. "To us, it's not cute words on a hoodie," our team explains. "When women athletes make less than what their male counterparts earn, what does it actually mean to pay respect? We're trying to bridge that gap in a way that's authentic and sparks real conversations." The drop at playasociety [dot] com (link below) and ATHLOS tomorrow, October 10th, proves year two isn't a victory lap. It's proof the platform has staying power. Be on the look out for the Playa Society x Cash App team on NYC streets this week, giving away exclusive pieces from the collection.