How One Source Orchestration (OSO) completes the OOSD model for airlines

One Order: Unlocking the Next Wave of Airline Retailing One Order is more than just an industry initiative—it’s a paradigm shift in how airlines manage and sell their products. By replacing multiple documents (PNRs, ETs, EMDs) with a single order record, airlines can streamline operations and transform the passenger experience. Here’s why the opportunities are immense: * Seamless Retailing – A unified order enables airlines to sell flights, ancillaries, and third-party services as one retail package. * Operational Efficiency – Simplifies processes across reservation, ticketing, delivery, and accounting. * Customer-Centric Experience – Travelers enjoy smoother servicing, flexibility, and personalized offers. * Cross-Industry Collaboration – Opens doors for partnerships with hotels, mobility, insurance, and more. * Data-Driven Insights – A consolidated view of orders empowers airlines to make smarter revenue and engagement decisions. The opportunity lies in airlines moving from being ticket sellers to becoming end-to-end digital retailers, shaping new value streams while delivering superior experiences. One Order isn’t just about simplification—it’s about setting the stage for the future of airline commerce. Chetann Inamdar Jeff Mathew Surbhi Kakkad Karen Bradbury #Fareintelligence #OneOrder #AirlineRetailing #NDC #DigitalTransformation #FutureOfTravel #Innovation

The industry is at a turning point — moving from fragmented processes to a single, unified order record that brings together flights, ancillaries, and third-party services under one seamless framework. This shift isn’t just about operational efficiency; it’s about unlocking new retailing opportunities. With One Order, airlines can create personalized, flexible, and connected experiences for travelers while simplifying backend systems. At FareIntelligence, we see One Order as a catalyst for innovation — enabling airlines to think beyond tickets and become true digital retailers, ready to collaborate, personalize, and grow. The future of airline commerce is here — simple, intelligent, and customer-first. #FareIntelligence #OneOrder #AirlineRetailing #DigitalTransformation #TravelTech #Innovation #FutureOfTravel #Leadership

✈️ How ONE Order Fuels Airline Value Creation ✈️ As the industry accelerates its journey toward modern retailing, ONE Order stands out as a game-changer — enabling airlines to move beyond legacy systems and unlock new levels of efficiency, agility, and profitability. Here’s how it drives measurable value across the airline ecosystem: 💡 New Offers Development Empowers airlines to design and launch innovative product bundles, ancillaries, and service combinations faster than ever before. 📈 Enhanced Revenue Management Supports continuous pricing and dynamic offer optimization — maximizing yield by aligning real-time demand, customer context, and market conditions. 🌐 Optimized Distribution Mix Streamlines distribution channels by simplifying integration and enabling modern retailing through NDC and ONE Order alignment. 🎯 Better Customer Targeting & Engagement Provides a unified view of the customer, enabling truly personalized offers and seamless post-booking servicing. 💳 Optimized Payment & Fulfillment Simplifies financial reconciliation and order servicing by removing legacy artifacts like PNRs, tickets, and EMDs — reducing friction across the entire value chain. ONE Order isn’t just a technology evolution — it’s a business transformation, empowering airlines to think and act like modern retailers. Chetann Inamdar Jeff Mathew Surbhi Kakkad Karen Bradbury #FareIntelligence #ONEOrder #AirlineRetailing #AviationTransformation #NDC #TravelTechnology #AirlineInnovation #RevenueManagement #CustomerExperience #DigitalTransformation

As the industry accelerates its journey toward modern retailing, ONE Order stands out as a game-changer — enabling airlines to move beyond legacy systems and unlock new levels of efficiency, agility, and profitability.

For years, airlines and travel merchants have been held back by fragmented, costly, and unreliable payment systems. The industry has now entered the age of Offer-Order-Settle-Deliver (OOSD), a transformation that promises $45B in new airline value by 2030. But OOSD cannot succeed if payments remain broken. That’s why today we are launching One Source Orchestration (OSO) — the only Payment Orchestration Platform built exclusively for travel’s OOSD future. OSO is more than technology. It is the single source of truth for payments — a unified control layer that: 🔵 Delivers up to 25% higher approval rates 🔵 Unlocks 2–13% revenue uplift in payment flow-through 🔵 Scales globally with hundreds of payment methods and acquirers 🔵 Guarantees 99.999% uptime at 10,000 transactions per second As our CEO, Kristian Gjerding, puts it: “We’re entering a once-in-a-generation transformation of the travel industry, and that demands a purpose-built payment solution for modern retailing. OSO was built from the ground up to support convenient, localized payment experiences for travelers, and to drive profitability, efficiency, and revenue for the merchants who serve them.” With OSO, there is finally one platform to orchestrate, optimise, and operate the entire payment supply chain — from dynamic offers and multi-party settlement to fraud control and intelligent routing. #PaymentOrchestration #PaymentOptimisation #TravelPayments #ModernRetail #OOSD

Exciting news from CellPoint Digital HQ as we launch One Source Orchestration (OSO), the first payment orchestration platform designed for travel’s Offer-Order-Settle-Deliver future. One control layer for payments to unlock revenue, lift approvals, and reduce cost. This is the future of travel payments!

Exciting news: CellPoint Digital has launched One Source Orchestration (OSO), the first payment orchestration platform designed for travel’s OOSD future. One control layer for payments to unlock revenue, lift approvals, and reduce cost. This is the future of travel payments

OSO is finally here 🚀 For years I’ve seen firsthand how airlines and travel merchants struggle with fragmented, costly, and often unreliable payment setups. Payments should be a growth driver, but too often they’ve been a barrier. That’s why I’m genuinely excited about the launch of One Source Orchestration (OSO) — the first payment orchestration platform designed specifically for travel’s Offer-Order-Settle-Deliver (OOSD) future. What makes OSO different isn’t just the tech (though the numbers are impressive: up to 25% higher approval rates, 2–13% more revenue flow-through, 99.999% uptime at scale). It’s that it finally gives the industry one control layer and one source of truth for payments. My takeaway: • No more patchwork solutions across acquirers and methods. • True flexibility to adapt fraud, authentication, and routing strategies dynamically. • A platform built to support the new way travelers shop and airlines retail. This isn’t just a product launch — it’s a turning point. With OSO, payments can finally keep pace with the transformation the travel industry is already undergoing. Excited to see what this unlocks for airlines, travelers, and the broader ecosystem

Inflight retail tech supplier Immfly will boost its data prowess with the acquisition of Data Clarity. The combined company aims to deliver the industry’s "first truly unified, data-driven retail and connectivity ecosystem."

InterLnkd unveils AirMall solution to monetize Wi-Fi through digital retail InterLnkd has introduced AirMall, its onboard retail solution to turn an airline’s inflight Wi-Fi into a full-scale digital shopping platform. AirMall will connect travelers to more than 20,000 brands in the air. Deployable across an airline’s entire route network, AirMall gives carriers a way to offset the cost of inflight connectivity with no onboard stock or crew involvement. The white-label solution plugs into any airline’s captive portal, enabling passengers to browse a personalized selection of fashion, beauty and essential products via their own devices, with purchases delivered directly to their home or travel destination. Barry Klipp, CEO of InterLnkd, said, “Free, fast Wi-Fi is becoming an expectation, leaving airlines to fund an expensive connectivity stack without charging for access. That’s why we built AirMall: a simple, plug-and-play solution that lets carriers engage and monetise their onboard Wi-Fi users. It is the first inflight retail solution to break free from the constraints of pre-loaded airline catalogues and airport delivery, giving passengers the same convenience and choice they expect on the ground.” AirMall is a simple, vendor-agnostic addition to any airline’s existing onboard Wi-Fi. The platform supports inflight payments, integrates seamlessly with airline loyalty programs and uses an intelligent matching engine to curate relevant products based on the passenger’s profile and destination.