Chip Wilson’s Post

When a board forgets what the product feels like in human hands, the soul is already gone.

Its hard to drive when you’re looking in the rear view mirror. I think you’re right on about the lack of innovation & risk taking. The real measure for me is the lack of any new iconic items or categories in years. Too much rinse & repeat.

What’s notable is lulu’s attack on Chip instead of acknowleding there may be an opportunity to improve its performance. Pretty sure Chip is not the only investor that is concerned about the trajectory of the stock price.

Well done, Chip. Hoping the board listens. Lulu has gone from being an innovator and industry leader to a run of the mill commodity producer.

Nice job chip..

Happy Thanksgiving to you and your family Chip!

Really great insights from Chip. You can’t lose focus on product and who your Muse is.

Chip Wilson Hi Chip - Thanks for speaking very candidly and precisely the problem Lulu is facing. When so many illegal shopping agents flooded to Lulu’s outlet stores, without any restrictions or even unofficially encouraged, I knew a premium brand started slipping and heading to the GAP of the world. When my wife complained “all colors of the same pants” have been bought and no new stuff anymore, I know the innovation of products stalled (she was such a big fan of Lulu). When Lulu’s customer service accused her intentionally seeking replacement but in reality the package contents was stolen during postal delivery, I felt the customer centric attitude is gone (even for my wife who bought so many Lulu products, customer agent was making such accusations). It was a real time train wreck happening right in front of us for such a beloved brand over past few years. I hope you can return or do something to make Lulu great again (“MLGA”)!

Awesome. The same problem is everywhere.

Hi Chip, Wow, huge fan so I share among many others your belief that innovation, not scale, defines real legacy. At Vibrant Healthwear™, we’ve built what may be the functional health platform for women’s apparel — a turnkey, wellness-credentialed system that lets any lingerie, active, or sport brand leap from fashion-driven to health-protective in one partnership or licensing cycle. Our patented “Breast Saver” design (developed with former Sloan Kettering researchers) is granted in the US & EU, and every piece is OEKO-TEX 100, B Corp, and produced in green manufacturing spaces. Our TEDx talk on breast health has passed 500K views, and Fast Company named us a Top 10 Most Innovative brand alongside HOKA. I’d love to connect or speak briefly to explore how Vibrant might extend your vision of performance-led design into total-body wellness. Vibrant Healthwear™ — The Green Juice for Your Breasts and Your Body. When You Wear Wellness. You Wear Us. — Michael Drescher