Ecom SEO changes in 2025: AI, images, and more

What's changed in ecom SEO? Google turned search results into a shopping mall. After analyzing 35,000+ shopping queries, here's what happened in 2025: - AI Overviews replaced traditional product grids - Image packs jumped from 60% to 90% of searches - People Also Ask features increased while Reddit/forum content declined - Videos are getting pushed out by visual content Here's what to do: 1. Search your products in ChatGPT, Claude, and Google AI Mode - screenshot every mention or absence 2. Update your top product images with better alt text and lifestyle shots showing products in use 3. Add structured data markup to all product images 4. Convert your buying guides into FAQ format with clear questions and answers 5. Create "People Also Ask" style questions on product pages 6. Build comparison content using "X vs Y vs Z" format 7. Track your brand mentions in AI Overviews, not just organic rankings 8. Add schema markup for FAQs, products, and reviews 9. Focus on structured, scannable content over long-form descriptions 10. Optimize for conversational queries like "help me find" vs "what is the best" The brands winning aren't the ones with the best products they're the ones with the most AI-friendly content structure. P.S. At Taco, we help you rank on LLM's. If you need an audit on how you are ranking, dm me with the word 'Search' and we'll conduct an entire site audit.

You’re not losing traffic—you’re leaking it through unoptimized category pages. Category pages are the backbone of ecommerce SEO, grouping products and targeting broader keywords that product pages can’t. Optimizing them means better rankings and more organic visitors. Start with solid keyword research—mix broad terms with relevant long-tail phrases. Keep URLs clean and descriptive, like https://lnkd.in/e2Km5z8G, to boost both user trust and SEO. Don’t just list products—add unique, keyword-rich content that explains your collection’s value. Craft concise meta titles and descriptions that invite clicks without keyword stuffing. Use structured data to enhance search results and build a clear site hierarchy with internal linking and breadcrumbs. Avoid common pitfalls like thin content, keyword stuffing, and ignoring mobile optimization—the latter can cut off a huge segment of shoppers. Lastly, monitor performance regularly with tools like Google Analytics and Search Console, and tweak based on data. Want the full checklist and practical tips to turn your category pages into SEO powerhouses? https://lnkd.in/e6MhT-mc

Google Search Live is changing both how people find information and how brands show up online. With AI-powered voice and camera search now mainstream, multimodal and AI-generated results are front and centre - changing the dynamics of SEO for every business. Why SEO Is More Important Than Ever Modern search is no longer just a list of links - it's a comprehensive conversation where AI synthesises answers from deep, structured content. Visuals, context-rich pages, and authoritative expertise help ensure a business is visible in featured results, AI Overviews, and real-time live searches. If content is not optimised for AI-rich metadata, schema, and E-E-A-T signals, it can easily be missed. How Szymaniak Digital Can Help Crafting content not just for keywords, but for multi-step conversational queries that AI Mode and Live Search use. Structuring data and web pages for seamless inclusion in AI Overviews and personalised, multimodal results. Ensuring brands stand out in search with rich snippets, optimised visuals, and trustworthy signals, making your site discoverable whether people are searching by text, voice, or camera. Szymaniak Digital (Part of Szymaniak Group) brings deep expertise in technical SEO, AI-ready content, and the latest search trends, helping businesses adapt to the new era of search. Let our team help position your brand for success in AI-powered search experiences. Read more: https://lnkd.in/e_ZD3Ddm

AI SEO is no longer optional for e-commerce. Generative Engine Optimisation (GEO) makes product pages, feeds, and trust signals central to whether your brand gets recommended in AI-driven search. This playbook covers: ✔ How to structure product & category pages ✔ Schema & metadata essentials ✔ Why reviews and trust matter more than ever ✔ Creating content AI can understand and recommend Read the full article 👉 https://lnkd.in/gfvC7wGb #EcommerceSEO #AISEO #DigitalMarketing #GenerativeSearch #GEO

The fact of the matter is that SEO is dead. Yes, you read that right. Read through this if you want to keep your customers from jumping to your competitors. A couple of years ago, our brand doubled down on SEO. We invested in content, backlinks, and keyword research. It worked. We ranked in the top 3 for most of our key search terms. But as more people move away from Google and start asking ChatGPT for product advice, those rankings don’t matter like they used to. Shopify's announcement last week made it clear where they stand. High-intent buyers are skipping search results entirely. They ask AI for the best option and buy from whatever brand it recommends. People now rely on ChatGPT for everything. • Health questions. • Financial decisions. • Product research. It’s only natural they trust it to guide their purchases too. That trust grows stronger every day. That’s when I realized we needed to take AI search visibility seriously. That’s when I found Meridian. Meridian tracks how your brand appears when people ask AI for recommendations. It also shows you what to change to make AI recommend your brand more often. Things like: Content Gaps:   → Reveals why AI cites competitors over you and which missing reviews, stats, or schema are blocking your visibility. Then gives you recommendations on what content to create. Crawler Code: → Generates crawler-ready code so AI models can actually parse your site and surface your products correctly. Social Signals: → Uncovers Reddit threads, Quora answers, and forum posts that AI is pulling from — so you can insert your brand into those conversations. Attribution: → Tracks which sign-ups or sales came directly from AI-driven recommendations vs. Google or other channels. When I went through the demo, it was clear. This is the next generation of search. Brands that start optimizing for AI search now will dominate the next decade. Even small updates can make a major impact as more people move away from Google, which is now filled with ads and sponsored results. And yes, I’m a proud Meridian partner.

You’re not losing traffic—you’re leaking it through poor internal linking. Internal linking isn’t just navigation—it’s a conversion driver and SEO multiplier. A clear site hierarchy helps search engines index your products and guides customers smoothly to purchase. Map your structure so homepage links lead to categories, which connect to subcategories and related products. Key quick wins: • Use descriptive anchor text instead of generic phrases like “click here.” • Add “customers also bought” and “related products” sections on product pages. • Implement breadcrumb navigation to reinforce site structure. • Keep important pages within 3 clicks of the homepage to improve crawlability and user retention. Common mistakes? Overstuffing links with keywords, ignoring deep category pages, and inconsistent navigation confuse both users and search engines. Also, don’t ignore analytics—let data reveal where linking needs work. Optimizing your internal linking strategy is one of the most underutilized ways to boost SEO and sales without waiting on backlinks or algorithms. Want the full strategy, including a checklist and mobile tips? https://lnkd.in/eUcRmCxr

AI answers are rewriting how search, clicks, and ad spend work. If you run SEO or a digital business, this is a turning point. → GEO vs SEO: GEO is getting your brand mentioned inside AI answers, SEO is ranking pages in traditional results. You need both. → Clicks are collapsing when AI summaries appear: users click ~50% less, only 1% tap cited sources, and AI Overviews cut top result CTR by ~34.5%. → Conversions can explode from AI mentions: Ahrefs saw ~0.5% of traffic from AI drive 12% of signups, ~23x higher than organic. → Rankings do not translate to AI: traditional rank tracking fails. Measure share of voice across thousands of prompts over time. → Traffic shift is coming fast: Semrush expects LLM traffic to overtake Google by end of 2027, Backlinko reports an 800% YoY spike in LLM referrals. → Paid search costs are rising unevenly: avg CPC $8.34 [median $4.52], legal ~$22.75, ecommerce ~$0.82. Most businesses should start at $500+ per month. What you should do next → Rebalance your strategy toward AEO and GEO, aim to be cited inside ChatGPT, Gemini, Perplexity, and Google AI Overviews. → Ship answer-ready content, expert quotes, schema, FAQs, and comparisons. Get your brand mentioned on authoritative pages that AI trusts. → Build a prompt bank, track brand mention rate, answer share of voice, and assisted conversions, not just positions. → Adjust paid mix, monitor CPC by niche, protect brand terms, and improve creatives where clicks cost the most. → Capture more value per visit, faster signups, clear pricing, email capture, because fewer clicks reach you. If you want a practical plan for this shift, work with Marcus-Aurelius Digital. Follow Marcus-Aurelius Digital for daily playbooks you can use today. Sources: https://lnkd.in/d3Q_awy8

Discover how AI in marketing works, with real-life examples and strategies. Learn how brands use artificial intelligence to improve SEO, personalization, customer experience, and sales. https://lnkd.in/dRnbpSYq #ai #seo #digital #marketing #artificial #intelligence 

Should brands still invest in SEO in 2025? Yes. But not in the way we used to. The SEO of 2025 isn’t about chasing keywords or writing thin content to rank. Google has evolved, especially in light of AI overviews and ChatGPT, but so has user behaviour. Here’s what matters now: • Experience + originality win Google rewards content written by experts who actually know their topic, not just reworded AI summaries. • Visibility goes beyond rankings It’s not just about being on page one. It’s about being helpful, trustworthy, and findable across all search formats, especially AI-powered results. • SEO is strategic, not siloed Great SEO touches UX, site structure, content strategy, and branding. It’s not a checklist, it’s an ongoing commitment. • Durability beats quick wins Instead of pumping out content for trends, smart brands are building long-term assets: evergreen pages, strong internal links, and clear topical authority. In other words: SEO isn’t dead. But “old SEO” is. Are you still optimizing for algorithms or for real people? How are you evolving your SEO approach in this new landscape?

Tired of hearing SEO is DEAD? Ask AI, and its stats will blow your mind! It’s not dead—it's evolved. But the question is: Are you prepared? Here’s the catch: Adapt early or get left behind. You know that feeling when... You're struggling to keep up with Google’s algorithm updates? It’s time to turn that around. Here’s how you can do it: Focus on the top trends that matter in 2025, including AIO, GEO, and AEO. ◆ AI-Powered Content Creation ➤ AI automates content creation efficiently. ➤ It scales production while maintaining high quality. ➤ Generate relevant, engaging content fast. ◆ AI-Driven Search & AI Agents ➤ AI reshapes search results for quicker answers. ➤ AI agents automate tasks and advanced analysis. ➤ Integrate AI into your workflows for greater efficiency. ◆ Local SEO & Omnichannel SEO ➤ Local SEO helps businesses rank in specific regions. ➤ Omnichannel SEO ensures your brand connects across platforms. ➤ Both increase visibility and drive targeted traffic.  ◆ Video SEO & Rich Visuals ➤ Video content boosts engagement and visibility. ➤ Optimize videos to rank higher in search results. ➤ Rich visuals make your content more engaging.  ◆ Mobile & Core Web Vitals ➤ Mobile-first indexing prioritizes mobile-friendly sites. ➤ Ensure your site loads fast and runs smoothly. ➤ Core Web Vitals improve user experience and rankings.  ◆ Voice Search & Semantic Search ➤ Voice search is growing fast—optimize now. ➤ Semantic search focuses on understanding intent, not just keywords. ➤ Both improve content discovery.  ◆ E-E-A-T & User Intent ➤ Expertise, authority, and trust are critical for rankings. ➤ Align your content with user intent for better results. ➤ Content that answers real questions improves SEO. Time to power up your SEO game! Stay ahead by embracing the future today. P.S. Which trend are you focusing on in 2025? 👇