Chris Newnham 🚀’s Post

Outbound is becoming the R&D department for marketing. Here's what I mean by that.. Most companies still treat outbound purely as a sales play. But the smartest teams I've worked with treat outbound as market research at scale. Every cold email can be a test: - Does this pain resonate? - Does this framing feel relevant? - Does this ICP even care? To do this well, you need to build out some micro-segments upfront + map them to (what you believe are) relevant pain points. Then test, and adjust accordingly. You can use Instantly.ai to run 50 different hypotheses in the inbox before you spend a dollar on ads or months on content. We've done this internally: Tested messaging across micro-segments. Found the best angle for a specific ICP. Reframed the offer to match the actual pain. And then - after we know what lands - do we scale it everywhere else. Ads. Web copy. Sales decks. Social posts. Outbound is no longer just use to "fill the pipeline". It's your fastest feedback loop. And it will save you hundreds of thousands in wasted marketing dollars.

Transition from traditional marketing models to Loop Marketing—HubSpot's structured approach for the AI era, designed to handle modern buyer complexities and optimize campaigns efficiently.

Remember when “marketing transformation” meant a new org chart or a tech stack refresh? Those days are over. Today’s CMOs are rethinking how marketing actually works. How strategy, execution, and analytics connect in real time. The goal isn’t just more efficiency; it’s creating organizations that learn, flex, and scale with AI as the engine, not the afterthought. In my latest blog, I explore what it takes to design a next-generation marketing operating model built for speed, agility, and continuous evolution. #MarketingTransformation #B2BMarketing #MarketingLeadership #FutureOfWork

Bold Trends for 2026: The next great marketing transformation won’t be technological. It will be emotional. AI will handle reach. Automation will handle relevance. But only humanity can create resonance. Each year at this time, the Bold team sifts through industry analyst reports, scholarly and trade articles, campaign reports from major brands and upstarts, and reams of performance data. Our mission: To identify the trends that will shape marketing in the coming year. To look into our crystal ball, if you will, and predict the future. Our latest analysis explores 10 uncomfortable truths that will reshape how B2C and B2B marketers think, act, and lead in the coming year — from the end of infinite content to the rise of the Chief Meaning Officer. In 2026, the brands that win will be those that master what it means to matter. 🔗 Read the full post (https://lnkd.in/g8dYWq7z) or DM us to discuss how to prepare your marketing org for 2026. #Marketing2026 #AIandMarketing #BoldThinking #CustomerExperience #DigitalTransformation #ForbesStyle #MarketingLeadership

Struggling to get your marketing campaigns to really resonate? The latest article on AI workflows offers some practical and innovative approaches to streamline and enhance your strategies. Start by identifying your objectives clearly. Define what success looks like for your campaign and align your AI tools to meet these goals. Then, incorporate automation to take care of repetitive tasks—think email sequences, social media scheduling, or data analysis. As you optimize your workflows, remember to continually analyze performance metrics. This helps in refining your strategies and ensuring your campaigns are always improving. By implementing these tactics, you'll not only save time but also maximize your campaign’s effectiveness, allowing you to focus on creativity and engagement. I'd love to hear how others are incorporating AI into their marketing efforts. What tips do you have? https://lnkd.in/eU5Y2UBZ

Is the marketing funnel being replaced? And what is the marketing loop? The classic marketing funnel generally focuses on the assumption that the customer journey ends at the purchase. While there are some funnels that consider post-purchase, victory is typically declared when the initial conversion happens. The flaw in that framework is that after investing heavily in Awareness and Conversion, the customer is simply ejected from your system at the purchase point. You are left with a constant-leaky-bucket model. To get a second sale or a new referral, you must start the whole process over. Your growth is purely additive—you must add more money for every new unit of revenue. The Marketing Loop redefines the purchase as the starting block of the relationship. It’s built on the strategic premise that the most valuable output of marketing is not a conversion, but a loyal advocate. The purchase is the starting block. By actively orchestrating the post-purchase experience, you turn a customer’s success into your next lead generation source. This creates compounding growth, where every dollar invested in the loop generates exponential returns. Moving to the Loop isn't a marketing trend; it's a shift to more actively consider the entire customer lifecycle and influence of social media. In 2025, you need systems that automatically scale personalized advocacy and social proof...a process that is now achievable using orchestrated AI systems.

My notes from the front row of Marketing in the Madness yesterday… Attention is Everything → In an era of algorithmic discovery, stop predicting how people will discover you. Just make sure you’re discoverable. Search starts on social and LLMs these days. Need to move from SEO to Share of Model. Hidden Buyer Gap → The hidden buyer gap is real. Don’t optimize only for the visible pipeline. Build for the unseen decision-maker: the colleague forwarding your post, the exec scanning LinkedIn at 11pm. Memory structures sell before your sales team ever does. New Economy Demands New Models → The recession is changing the retail, fashion and luxury industry but marketers aren’t yet adapting their brand strategies. Brand loyalty isn’t as prevalent with new generations. Digital transformation and vertical integration are survival requirements. Remove the Funnel Friction → When structuring customer journey flows remove friction before adding motivation. Use behavioural science to build your products, pricing and promotion. Focus on Memorability → B2B marketers have traded memorability for clickability. The result is generic content that performs, but doesn’t stick. Storytelling is the antidote as it drives emotional encoding and brand recall. The 4 Vs of Content → Volume, value, velocity, veracity. AI can automate one: volume. The rest still demand a human. Optimization Isn’t Strategy. → The “execution gap” comes from over-engineering martech stacks (platform purgatory) and underinvesting in creativity. Tools should map to business outcomes: speed, quality, personalization — not vanity dashboards. Bring back Brand → We’re overindexing on performance marketing which is eroding our brands. We need to focus on a bigger reach in order to have bigger sales impact. Hire the Passionate → Work on something you love, because passion translates directly into creative courage and cultural relevance. Kudos to Katie Street & her team for a phenomenal day with not only a stage of insightful speakers - but also a meditation session, donuts, LinkedIn headshots, a new book & genuinely good conversations! Great to meet & chat with Richard Shotton, Sophie Frères (née Spethmann), Sarah McVittie, Osvaldo Spadano, Nick Carroll, Tal Ofer Ekaterina (Katya) Golovanova, Matt Steggles, Sunny Bird (was Moran), Rob Hughes, Jennifer Shaw-Sweet, Michael Bush, George Sullivan

Is your marketing still stuck in a funnel while your customers are busy looping around multiple touchpoints? 🤔 I've been thinking a lot about how AI is changing the game completely. Consumers are now turning to YouTube reviews, asking ChatGPT for recommendations, and scrolling through social instead of just using Google. That's where Loop Marketing comes in - a four-stage cyclical approach (Express, Tailor, Amplify, Evolve) that continuously learns and improves. What makes it powerful is how it combines human creativity with AI assistance to: • Adapt to changing patterns in real-time • Create personalized experiences at scale • Meet customers where they actually are (not where we wish they were) • Turn every campaign into a learning opportunity The most striking difference from traditional marketing? Instead of a linear journey, Loop Marketing acknowledges that modern buyers engage across multiple touchpoints in unpredictable ways. Have you started exploring how AI can help make your marketing more responsive and personalized? What's been your biggest challenge in adapting to these new customer behaviors? https://lnkd.in/dsqEyvNb

𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 (𝗔𝗜) 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝗮 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗿𝗼𝗹𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 and it’s completely transforming how we 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘇𝗲, 𝗘𝘅𝗲𝗰𝘂𝘁𝗲, & 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 success. The best marketers today aren’t the ones who write clever copy. They’re the ones 𝘄𝗵𝗼 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗱𝗮𝘁𝗮, 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀. Here’s 𝗵𝗼𝘄 𝗔𝗜 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 right now: - 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 replace guesswork - 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 personalizes user journeys - 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁y scales faster than ever The truth is 𝗔𝗜 𝘄𝗼𝗻’𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲 𝗮𝗹𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 but marketers who use AI might replace those who don’t. I just published a detailed breakdown on 𝗵𝗼𝘄 𝗔𝗜 𝗶𝘀 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝗻 𝟮𝟬𝟮𝟱. 👉 https://lnkd.in/e9y5jxVp Do you think AI is improving creativity or taking the soul out of marketing?

Marketing evolution is accelerating faster than ever. Traditional Era: Billboards, TV ads, mass marketing Digital Era: Social media, PPC, email campaigns AI Era: Intelligent automation, predictive analytics, personalized experiences Most businesses are still stuck in the digital era while their competitors are moving to AI-powered systems. The gap is widening every day. What we're seeing with our clients: → 60-second lead response times (vs industry average of 24+ hours) → 40%+ increase in conversion rates through AI qualification → 20+ hours saved weekly on manual marketing tasks → Predictable revenue through systematic lead generation The transformation isn't just about tools - it's about competitive advantage. While your competitors are manually responding to leads, your AI system is qualifying prospects and booking meetings. While they're creating content one piece at a time, your system is generating 40 hours of content from 1 hour of input. While they're guessing about campaign performance, your AI is optimizing in real-time. At Maviad Media, we help businesses make this transition systematically. From traditional marketing → AI-powered growth engines. The question isn't whether AI will transform marketing. It's whether you'll lead the transformation or get left behind. Ready to see what AI-powered marketing could do for your business? #MarketingEvolution #AIMarketing #LeadGeneration #BusinessGrowth #MarketingAutomation