Retail marketing strategy and customer engagement on UNCAGED Show

Want to make sure your brand stands out on TikTok? Here are five reasons why you need to use TopView ads to achieve maximum brand visibility, engagement, and reach this season: * Massive Reach: TopView provides guaranteed massive impressions. * Increased Brand Awareness: The ad format ensures high visibility and memorability. * High Engagement: It is the first video a user sees when they open TikTok, ensuring a high engagement rate. * Full-Screen Immersion: TopView is a full-screen, sound-on ad that captures a user’s attention and creates an immersive brand experience. * Direct-Response Capabilities: The ad format has built-in call-to-action (CTA) buttons that can drive traffic to your website or app. Want to learn more about how you can leverage TopView ads? Contact us today to learn more about our advertising solutions! #ShoppingSeason #TikTokForBusiness #Retail #Ecommerce #Jackofdigital

Walk into any grocery store today, and you'll see a quiet revolution: the death of the traditional end cap. What was once a static, corrugated display is now a dynamic, data-driven experience. Retailers like Kroger are using AI-powered digital end caps to engage shoppers, with one case study showing 37% higher engagement than traditional signage. This isn’t just about putting screens in stores; it's a complete rethink of promotional strategy. These digital displays are data collection engines, providing real-time insights into dwell time and conversion metrics. This level of agility is forcing marketers to shift from planning for months to A/B testing in real-time. The brands that embrace this evolution—thinking like digital marketers and media planners—will gain a competitive advantage that extends far beyond a single display. 🔗 https://lnkd.in/gZbk_8u2 #Retail #Marketing #Innovation #Data #DigitalTransformation

Retail Marketing Strategies to Increase In-Store and Online Sales in 2025 In today’s competitive retail landscape, businesses face constant pressure to attract, engage, and retain customers both in-store and online. The retail industry is no longer just about physical storefronts; it has evolved into a complex ecosystem that blends digital engagement, experiential shopping, and personalized customer journeys. Retailers that fail to adapt risk losing market share to competitors who embrace both technology and traditional sales tactics. By combining retail digital marketing techniques with effective in-store strategies, businesses can maximize sales, enhance brand loyalty, and build long-term relationships with their customers. Read More: https://lnkd.in/eHNZ-MmY Call: (800) 619-3734 #Retail #Marketing #ECommerce #OnlineSales #Strategy #IlluminationConsulting

How can you increase retail sales with smarter in-store strategies? It's all about moving beyond guesswork. Our new blog discusses how in-store data can help retailers:  - Optimize merchandising and planograms by tracking where customers spend the most time.  - Determine the true value of end caps and promotional displays to justify premium pricing.  - Test and refine store layouts and signage for a more effective and profitable shopping experience. Read the post for a deep dive into how in-store analytics can transform your retail strategy: https://lnkd.in/eBdG85fB

Gen Z shoppers are redefining brand loyalty, proving that value and transparency often beat big-name labels. Here's what brands can learn from the "dupe" generation 🛍️ 🔗 Article link in the comments. #GenZ #Ecommerce #ConsumerTrends #ShoppingHabits

How do you create retail media strategies that truly resonate? Michele Roney, our EVP of Retailer CX, shared powerful takeaways from our Retail Media Report Card on designing with the retailer in mind while driving meaningful outcomes for shoppers and brands. #GroceryShop Groceryshop

60% of Gen-Z shoppers plan to shop online this holiday season. Price and brand weigh almost equally in their decisions, with convenience playing a smaller role. See how positioning your brand around these shifts can make the difference during the holiday rush: https://lnkd.in/egc3T_jA #HolidayShopping #GenZ #Marketing #DataInsights #TrendForecast #Ecommerce #OnlineShopping #ConsumerIntelligence #ConsumerData

From "Shelf Space Wars" to Digital Dominance: A Visibility Revolution I've been reflecting on the fascinating and occasionally chaotic world of retail merchandising. A recent visit to a local store brought back a wave of memories from my time at TML, where I witnessed the classic "shelf space war" by different brand merchandisers in the same category. It reminded me of the challenge we all faced in traditional retail: signing JBPs at the head office, only to find the implementation at the branch level was a logistical nightmare due to limited physical shelf space (hence the need for category reviews). The struggle for visibility was intense. But oh, how the world has changed! 🌎 In online retail, we’ve moved beyond the physical constraints of the shelf. The merchandising and brand visibility tools at our disposal are not only accessible but also far more efficient. We can: 👉Offer unlimited "shelf space" through digital listings. 📦 👉In-store and category banners to elevate brand visibility. 🛍️ 👉Utilize personalized recommendations to put the right product in front of the right customer. 🎯 👉Leverage targeted campaigns to boost visibility far beyond a single aisle. 🚀 👉A/B test different product placements effortlessly to maximize conversion. 📈 (Just to mention a few) This digital evolution shifts the focus from fighting for a few inches on a shelf to creating a seamless, personalized, and highly visible customer journey. It's a game of data-driven decisions, not floor plan limitations. For all the brands out there looking to make a significant impact, the upcoming Black November is the perfect opportunity to experience this growth firsthand. Besides your physical shelf space, start dominating the digital one! Let's collaborate and scale your visibility into undeniable conversions. Reach out to our Brand Ads Lead, Ednah Gacheri, and let's discuss how we can help you achieve unprecedented growth this season. 📧 "In the new retail world, the shelf is infinite, and the only limit to visibility is your imagination." ✨ #Ecommerce #Merchandising #Retail #DigitalMarketing #BrandVisibility #BlackNovember #Growth #LeaderSHE #MarketingInsights

I couldn’t agree more 🚀 The retail game has changed. Physical shelf space may be limited, but digital retail media unlocks endless ways for brands to stay visible and top of mind. ✅ Unlimited digital “shelf space” ✅ Smart targeting & personalized recommendations ✅ Real ROI backed by data With Black November coming up, it’s the perfect moment for brands to maximize digital visibility and convert it into growth. Shelf space may be finite—but digital visibility is limitless.

Holiday 2025 isn’t the time to leave your product order to chance. With peak traffic just weeks away, how your store shows up matters more than ever. Smart brands are: 📌 Pinning gift sets and doorbusters to the top of collections 🌎 Creating tailored rules for different markets and shopper types 🧠 Using banners, bundles, and AI to lift AOV 🧪 A/B testing merchandising setups before the big days hit Merchandising is no longer passive. It’s your biggest lever for conversion this season. Here’s how to get strategic before the rush 🔗 https://lnkd.in/eKNNgFUH #ecommerce #holiday #merchandising #bfcm #search