Claude J. CHAIZE’s Post

The House of Amouage Brings Decision and Existence to the United States The Amouage World Tour marks its US debut in the vibrant city of #Dallas, Texas, where iconic retailer Neiman Marcus was founded in 1907.  At Neiman Marcus NorthPark, a flagship destination since the mall’s opening in 1965, the House unveils its first mega installation in America: an immersive pop-up experience spotlighting its latest olfactory creations, #Decision and #Existence, crafted by perfumer Quentin Bisch. This moment underscores the collaboration between Neiman Marcus and AMOUAGE, two institutions that share a passion for bringing global luxury and creativity to discerning audiences. This feat of design and craftsmanship brought together a team of 16 specialists across Harlequin’s Dubai, UK, and US offices. From scenic artists to technical draughtsmen, from carpenters to electricians, the installation required over 730 hours of work, 8,500 feet of LED lighting, and a 1,500-mile journey by truck from New York to Dallas. On-site, a crew of 12 worked tirelessly for 36 hours to bring the vision to life. This installation is a celebration of Omani creativity and craftsmanship. Inspired by the breathtaking heights of Oman’s Jabal Shams – meaning the ‘mountain of the sun’, the installation surrounds visitors with landscapes evoking the sensation of soaring through the Juniper trees of the mountains. The Amouage ephemeral space is open until September 26th at Neiman Marcus NorthPark, an invitation to experience the soul of Amouage and the art of storytelling through scent. Design: Claude J. CHAIZE Production: Harlequin     Kim Wilson, Stephen Appel, Sarah Hannawi, Brooke Messner-Sheldon David Carreno #Amouage #NeimanMarcus #Dallas #Texas #Oman #Perfume