In our latest publication Gabriela Staber and Isabella Redl provide an overview of local regulations, judgments and key legal shifts in Austria. With the Empowering Consumers Directive applying from 27 September 2026, sustainability claims will face tighter scrutiny: ✅ Generic claims like “eco-friendly” must be backed by solid evidence ✅ Only certified or public sustainability labels will be allowed ✅ Future environmental performance claims require measurable, time-bound plans ✅ New duties on product durability and repairability While the Green Claims Directive is still under negotiation, the EmpCo Directive is already binding – and will reshape how sustainability is communicated in Austria and across the EU. Read the full publication: https://lnkd.in/dfwnp9nB #CMSLaw #GreenClaims #EmpoweringConsumers #ESGLaw #Austria #IntellectualProperty #Sustainability #CompetitionLaw CMS Intellectual Property
Despite ongoing regulatory discussions, scrutiny around greenwashing and the credibility of sustainability claims remains high. This summer, the Green Claims Directive drew media attention amid speculation about its withdrawal, leaving many companies uncertain about the current legal framework and their obligations. In this new CMS publication, our legal experts provide an update on the Directive’s status and enforcement outlook, alongside an overview of local regulations and recent judgments in selected jurisdictions. Read the full article: https://lnkd.in/dfwnp9nB CMS Poland CMS Adonnino Ascoli & Cavasola Scamoni CMS Albiñana & Suárez de Lezo CMS UK CMS Reich-Rohrwig Hainz CMS Francis Lefebvre Avocats CMS Kluge CMS Hungary CMS Switzerland CMS Belgium #CMSlaw #ESG #greenclaims #greenwashing #GreenClaimsDirective #marketingcommunication #sustainablecommunication
