OpenAI's Sora 2 AI video service sparks copyright concerns

🚨 OpenAI just changed the game—and not everyone's happy about it. Sora 2.0 drops this week with a bold (and controversial) move: They'll use copyrighted material in AI-generated videos UNLESS rights holders explicitly opt out. Here's what's happening: ✅ Standalone TikTok-style app with vertical feeds and swipe navigation ✅ 10-second video creation with identity verification ✅ Studios and talent agencies notified of opt-out process this week ✅ Public figures protected, but copyrighted characters require opt-out This isn't just a product launch—it's a fundamental shift in how AI companies handle intellectual property. The old approach: Ask for permission first. The new approach: Use it unless told not to. Why this matters for professionals: 🔹 Content creators need to understand their rights and act fast 🔹 Businesses must evaluate how AI-generated content affects their IP strategy 🔹 Legal teams are scrambling to understand the implications OpenAI is betting that innovation moves faster than regulation. They're probably right. But here's the real question: In a world where AI can generate anything, who really owns creativity? This could reshape how we think about intellectual property in the digital age—or spark the biggest copyright battle we've ever seen. What's your take—bold innovation or overreach? 👇

OpenAI’s Sora video app is experiencing explosive growth, averaging 200,000 downloads per day despite being invite-only and limited to North America. The app allows users to generate and share AI-powered videos using text prompts, animated avatars, and auto-generated soundtracks, creating a TikTok-style feed of personalized content. While its popularity has soared past ChatGPT’s initial launch pace, Sora has also sparked controversy over copyright concerns, prompting OpenAI to promise more granular controls for rights holders. #OpenAI #AIStartups #SoraApp #AIContentCreation #GenerativeAI #VideoTech #DigitalCreativity #Tech #TechTrends #AIInnovation #CopyrightTech #Technology #TechnologyNews #Innovation https://lnkd.in/dbRA4rs4

OpenAI's Major Pivot in Sora: A New Blueprint for AI, Copyright, and Revenue Sharing The conversation around Artificial Intelligence (AI) and Intellectual Property (IP) just took a significant turn. Following its launch of the Sora video-generation app and the resulting surge of unauthorized copyrighted character videos, OpenAI CEO Sam Altman has announced a critical overhaul of the platform's copyright policy. Key Developments for the Industry: Shift to Opt-In Control: OpenAI is moving from a controversial 'opt-out' policy—which placed the burden on rightsholders to police their content—to an opt-in system for fictional characters. This grants copyright holders, such as major studios, "more granular control" over how their IP is used, mirroring the existing system for user likenesses. Official Character Monetization: Official "cameos" for fictional characters are now on the product roadmap. Crucially, OpenAI plans to "start very soon" with a revenue-sharing model to compensate rightsholders who grant permission for their characters to be generated by users. This move is a strong signal of collaboration over conflict, aiming to build a sustainable model where creative IP is both protected and financially valued within the burgeoning generative AI ecosystem. For content creators, studios, and legal professionals, this sets a powerful precedent for how compensation and control will be negotiated in this new creative frontier. NEWS SOURCE: https://lnkd.in/dTSUewPm #AI #CopyrightLaw #GenerativeAI #OpenAI #Sora #MediaTech #IntellectualProperty

AI, Copyright, and the Future of Creative Collaboration: Learning from the Sora App Controversy The rapid evolution of AI in creative fields has redefined the boundaries between innovation and intellectual property. With OpenAI’s launch of the Sora video app, we witnessed a real-time case study in how technology and copyright can collide. Initially, Sora’s “opt-out” approach stirred significant concern in Hollywood, as studios and creators scrambled to protect their content from unauthorized AI use. The ensuing backlash led to OpenAI reversing course—giving rights holders more granular control and, notably, announcing a revenue-sharing model for those permitting their characters’ use in AI-generated media. This marks a pivotal moment for both artists and innovators. On one hand, it allows creators to engage with new forms of interactive storytelling, while also potentially unlocking new streams of income. On the other, it highlights the need for real, enforceable guardrails that protect original work in the age of generative AI. As technology continues to blur the lines between user-generated content and intellectual property, collaboration between rights holders and AI firms will be the key to ensuring fairness and fostering creativity. #AI #Copyright #SoraApp #Innovation #CreativeEconomy #LinkedInPost

OpenAI ’s new approach to Sora’s copyright policy marks a turning point in the relationship between GenAI platforms and the creative industries. By granting rights holders granular control and planning revenue-sharing options, OpenAI is responding to Hollywood’s pushback — restoring agency to authors and studios over how their characters and works are used in genAI videos. This move sets a key precedent: intellectual property in the age of AI can be protected and monetized. For brands, creators, and legal teams alike, it could redefine how entertainment and technology collaborate in the future. #AI #Innovation #Sora

🎬 Sora 2 tests the limits of copyright while topping the App Store In just three days, OpenAI’s Sora 2 climbed to the #1 spot on Apple’s App Store, even as it faced backlash for generating videos filled with copyrighted characters. 💡 What happened The invite-only app, currently available in the U.S. and Canada, lets users create short AI videos from text prompts. According to Appfigures, it reached 56,000 downloads on launch day and 164,000 installs within 48 hours. But chaos followed: users flooded the feed with Mario, Pikachu, Disney icons, and even Sam Altman stealing GPUs. ⚖️ Copyright backlash At launch, OpenAI allowed copyrighted material by default, unless creators explicitly opted out. After Hollywood pressure, Sam Altman reversed course, introducing an opt-in system and a future revenue-sharing model for rights holders. 📱 Inside the app Sora 2 functions like a TikTok for AI videos, vertical feed, shareable clips, and “generous limits” tied to compute usage. Invite codes even appeared on eBay for $10–45, despite violating OpenAI’s terms. 🚨 Why it matters Those first 72 hours of “anything goes” may have permanently shifted how we think about ownership and authorship in AI video. OpenAI’s quick fix might calm the storm, but the debate is just beginning. 🔔 Follow me for the last AI updates! #AInews #OpenAI #Sora2 #AIVideo

The Motion Picture Association on Monday urged OpenAI to "take immediate and decisive action" against its new video creation model Sora 2, which is being used to produce content that it says is infringing on copyrighted media. Following the Sora app's rollout last week, users have been swarming the platform with AI-generated clips featuring characters from popular shows and brands. "Since Sora 2's release, videos that infringe our members' films, shows, and characters have proliferated on OpenAI's service and across social media," MPA CEO Charles Rivkin said in a statement.

OpenAI is planning to release a new version of its Sora generator that creates videos featuring copyrighted material, unless rights holders opt out of having their work appear, the Wall Street Journal reported on Monday, citing people familiar with the matter. The artificial intelligence startup began notifying talent agencies and studios over the past week about the opt-out process and the product, which it plans to release in the coming days, the report said. Learn about the latest breakthroughs in AI and tech with the Reuters Artificial Intelligencer newsletter. Sign up here. The new process would mean movie studios and other intellectual property owners would have to explicitly ask OpenAI not to include their copyrighted material in videos Sora creates, according to the report. While copyrighted characters will require an opt-out, the new product will not generate images of recognizable public figures without their permission, the Journal said. Separately, Wired reported on Monday that OpenAI is preparing to launch a standalone app for Sora 2, featuring a vertical video feed with swipe-to-scroll navigation, resembling TikTok. Users would be able to create videos that are up to 10 seconds long, using Sora, according to documents viewed by Wired.

##What is Sora 2:- OpenAI's Sora 2 – AI Video Generation Model## OpenAI's Sora 2 is an advanced text-to-video model that enables users to create realistic and imaginative video scenes from text instructions. It offers significant improvements in realism, consistency, length, and user control over its predecessor. Sora 2 generates videos featuring synchronized dialogue and sound effects, enhancing the overall viewing experience. Higgsfield Released in September 2025, Sora 2 is available through the Sora app, which allows users to create AI-generated 10-second videos using written prompts. The app includes features like "Cameos," enabling users to appear in videos by sharing their likeness. Business Insider However, the launch of Sora 2 has raised concerns regarding copyright infringement, as the model can generate videos featuring copyrighted characters without explicit permission. OpenAI has announced plans to provide copyright holders with more detailed control over the use of their intellectual property in Sora 2.

OpenAI has rolled out Sora 2, its next-generation AI video app, bringing users the ability to generate high-definition video clips with audio from text prompts and even insert themselves into AI-created worlds. The app, designed with a vertical feed similar to TikTok, Instagram Reels, and YouTube Shorts, will allow users to watch, share, and comment on each other’s videos. Sora 2 will first launch in the United States and Canada through Apple’s App Store on an invite-only basis, marking OpenAI’s direct entry into the short-form social media race against platforms like TikTok, YouTube, and Meta. OpenAI is also introducing measures to encourage healthier usage, aiming to reduce endless scrolling. Users under 18 will not have access to infinite feeds, while adults who binge-watch too long will be nudged toward creating content instead. The company emphasizes transparency, stating that all content leaving the platform will be clearly marked as AI-generated. As rivals push forward, with Google tying its Veo 3 to YouTube and TikTok expanding AI Alive features, OpenAI’s Sora 2 is positioning itself as both a creative and responsible alternative. Yet, copyright concerns cast a shadow over the launch. The Wall Street Journal reported that Sora 2 can generate videos using copyrighted material unless rights holders opt out, raising legal risks. “I think they are certainly opening themselves up to lawsuits in particular cases,” warned Stanford Law professor Mark Lemley, citing parallels to Anthropic’s recent $1.5 billion settlement over copyright infringement. With big players like News Corp already striking content deals with OpenAI, the spotlight will be on how the company balances innovation with legal safeguards.