Transcript

I think the eye is frankly a terrible category, and one whose time is basically over. Because it's not really the job that people were doing. People weren't trying to, you know, for example, look at a chart. Or, God forbid, get an insight like that's a whole rant for later, but you know, the the job typically is and some sort of action taking, right? If you look at the data you want to, I don't know, order more inventory, right, or change your marketing strategy or hire more salespeople. It's always the doing part that we get paid for. And I was always like the sort of the question and and research part. It wasn't even the decision part to do something because typically that comes with forecasting. So it it's category had to be sort of combined with other categories before value was generated. So I really do believe that AI is forcing us to rethink. The value of each one of these categories, and what I think is going to happen is that we're going to see multiple categories get jammed together. And AI is going to fuel some of that in terms of eliminating, let's say, some technical barriers for users. It'll make it more efficient. But you know, but I don't know. I don't have all the answers. I can tell you what our strategy of doing, you know, pursuing that is I, I will admit, you know, the, the future. What does Casey Stengel saying? I never Yogi Bear. I never, I don't predict the future, but I know things are going to change categorically from where we're coming from.