How immersive events are booming: An interview with The Park's Jack Lamacraft

We believe virtual events can be just as impactful as in-person ones. For a recent product launch, we created a virtual experience that was seamless, interactive, and truly immersive. From a detailed lobby to a digital photo booth, every element was designed to keep attendees engaged. This project highlights our commitment to pushing the boundaries of what's possible in the events and activations space. #VirtualEvents #EventDesign #DigitalActivation #CorporateEvents #thenextbigthing #tnbt #VirtualReality #Innovation #EventSolutions #MarketingStrategy

Mobile Laser Tag: Profitable Events in 30 Minutes In the entertainment industry, speed and flexibility drive growth. That’s why more and more operators are adding mobile laser tag to their business models: compact, versatile solutions that can be deployed anywhere, anytime. Within the NETRONIC ecosystem, two brands deliver everything you need to launch a mobile arena: 🔹 FALCON Taggers by LASERTAG.NET Durable yet lightweight, designed for fast transport and quick setup. Perfect for outdoor festivals, corporate retreats, and mobile events. Operators can set up quickly without compromising on the immersive experience players expect. 🔹AIRBUNKER Inflatable Bunkers Transform any open field, parking lot, or gymnasium into a tactical battlefield in minutes. Portable, quick to inflate, and designed for maximum impact on gameplay dynamics. Together, they enable operators to set up a full-scale arena in under 30 minutes, lowering logistics costs, increasing the number of sessions, and engaging audiences across different event formats. 👉 Interested in expanding your portfolio with mobile solutions? Let’s connect and explore how flexibility becomes profitability: https://lnkd.in/dQiHXydG

✨ Immersive entertainment redefined. Lemon Difficult Studios has announced Season Two of The Key of Dreams: The Shadows Lengthen. Set within the evocative Treowen Manor, the new season deepens the mythos with secret societies, blurred realities and narrative choices that give guests real agency. With a 1:3 performer-to-guest ratio, curated dining, and site-specific storytelling, Lemon Difficult is carving out a boutique model of immersive entertainment — one that blends theatre, hospitality and game mechanics into a singular format. For operators, investors and IP owners, the expansion signals how immersive experiences can evolve beyond short-form or mass-market attractions into premium, destination-driven cultural offerings. The Key of Dreams: The Shadows Lengthen launches autumn 2025. https://buff.ly/Wh45lf2 #ImmersiveExperience #LiveEntertainment #Hospitality #NarrativeDesign #ExperienceEconomy

The New MVPs of LBEs: Sports and Lifestyle Brands Score in Entertainment. My latest report from IAAPA Expo Europe features insights on how brands are creating immersive, fan-friendly experiences from Annabel Rochfort, CEO of Rochforts LBE Consultancy, Jordi Penas Babot, director of the FC Barcelona Museum, and Hamish A Jenkinson, CEO of The Department. https://lnkd.in/eKGBQqar

Immersive displays are reshaping industries and unlocking powerful new ways to engage audiences and tell stories. As immersive experiences gain traction, this technology is becoming a key driver of how businesses connect with consumers. Explore our latest blog post and discover how immersive displays are making waves across a range of industries: https://hubs.la/Q03KzP0s0 #Immedia #ImmersiveExperiences #AV #Technology

The stage has flipped. In 2025, the best events aren’t about brands putting on a show, they’re about audiences becoming the show. From AR-powered food journeys at Zomaland to fans co-creating with Sunburn, the experience is the real star. If your events aren’t interactive, immersive, and personal… you’ve already lost the crowd. #ExperientialMarketing #BrandExperience #EventTrends2025 #CustomerExperience #LiveEvents #BrandStrategy #AudienceFirst #ExperientialEvents #MarketingInnovation #InteractiveEvents #ManinderKaurPanesar

Technology is redefining the fan experience for live sporting events—making every moment interactive, immersive, and memorable! Read on ---->> How Technology is Elevating Fan Experiences https://hubs.li/Q03J-Ff90

At Saudi Event Show 2025, we reimagined product storytelling with a hologram in-depth display. Instead of static screens, visitors could explore the product in full 3D rotating, zooming in, and viewing details that aren’t possible with physical displays alone. This immersive setup wasn’t just eye-catching, it gave brands the power to communicate complex features in a way audiences could instantly understand and remember. 🔹 Interactive. 🔹 Immersive. 🔹 Unforgettable. This is the future of product display technology, where information meets innovation, and audiences don’t just watch, they experience. #EventTech #ImmersiveExperiences #HologramDisplay #InnovationInEvents #SaudiEventShow #Eventagrate #AltEnter #Branch

Technology is redefining the fan experience for live sporting events—making every moment interactive, immersive, and memorable! Read on ---->> How Technology is Elevating Fan Experiences https://hubs.li/Q03J-GYR0

The NBL is proud to announce a new, multi-year agreement with Sportradar, a leading global sports technology company focused on creating immersive experiences for sports fans. Read more: https://bit.ly/42xSVwz