Introducing Shelf Talk: How Cosmo Prof Launches Brands

Transcript

I am Victoria Harris and I'm one of the hair care buyers. I've been with the company for years and it's been amazing. But the Stylist 1 is what they demand and really what we're looking for when we launch new brands are what our stylists are begging for. You look at our social media comments. If you look at the feedback we are getting in our focus groups, everyone asks for it. So when the opportunity presented itself, it was a no brainer. It's sustained our product because it can be used at any service if it's before the color. Got the bowl or when you're finishing the style, it can be used any which way. We really look for brands that have innovation, they're market leaders, you know, brands that are fulfilling a need or a white space for the stylist community and anything that gets their blood boiling and can make them more money is really what we're on the hunt for. It really starts from getting connected with the vendor doing, you know, a lot of contracts and then strategic like negotiations, building the strategy that blends. Both companies together and then really thinking through the stylist need and the education that they would want to learn about the product. I I like to think of myself as a train, like I'm the train conductor and slowly as we roll out a launch every you know, you add some carts to the train, like slowly, slowly. And then once we get to our destination, it's launch day. I think the hardest part is keeping the secret. It'll I can't keep a secret. It's like my worst quality. So like even just like. Keeping it in, you can find it at Cosmoprof, Cosmoprof website and the app.