Feed your pet like a PRO 🐾🎾 The new Purina PRO PLAN® campaign by Nestlé Purina PetCare Europe, Like a PRO, brings together five world-class tennis players — Andy Murray, Jasmine Paolini, Çağla Büyükakçay, Gaël Monfils, and Elina Svitolina — and their real pets, connecting elite performance with everyday love and high-quality nutrition. Our Craft Spain team led the full production journey from brief to delivery, coordinating four shoots across London, Turkey, Lucca, and Nice, and aligning multiple partners and markets under one creative vision. Through close collaboration, integrated post-production, and seamless teamwork, the campaign rolled out across TVC, social, OOH, and shopper channels — the result of a multi-market collaboration that brought together precision and scale. A powerful team-up with our client team, agencies, and partners, bringing this to life and helping pet owners everywhere feed their pets like a pro and champion pet nutrition. Watch it now 🎥 Nestlé Purina PetCare Europe afg&europe La cosa de las películas S.A. #CraftWorldwide #CraftMadrid #WeBringCreativityToLife #FeedYourPetLikeAPro
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