Transcript

What makes the Latino audience so special and alive? Space. When you go to a Latin show, it feels like a community. I'm really Lopez Negrete Ammo Marcia and this is open mic. The music unites us. It's almost like you can't stop dancing when something starts playing that seems to be contagious. It's something that you see across a lot of our client shows, including Fate. Everybody's dressed in green. Arrow is wearing the Oakleys of backwards hat. Everyone is sort of recognizes each other, knowing that they're there to listen to this incredible artist for the next two hours, and it's gonna be awesome. It's a fun environment and people are there to have a good time. Artists are taking to going back to the roots of other countries. And most of those roots are related to cumbia, merengue, salsa. What really makes Latin music unstoppable? It's diversity. A lot of these different specific genres come from different countries. As we celebrate Hispanic Heritage Month, Latin music is not only creating culture, but creating connections as well. It's not just one month. We celebrate our culture throughout the year, throughout our life, celebrating ourselves. It's a way of showing that we're here, showing that we're strong, showing that we're together. This is what this country is about. Latin culture is. Just as part of America as anything else.