CAA Sports International President Matthew O'Donohoe on growth and leadership

Fresh from hosting another NFL game, Tottenham Hotspur Football Club is advancing its next major commercial initiative. Spurs is on the hunt for three major brands to complete its stand sponsorship line-up at Tottenham Hotspur Stadium, following Sports Illustrated Tickets’ deal for the East Stand. Under the new sponsorship model, ‘𝘛𝘩𝘦 𝘊𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘷𝘦’ – inspired in part by MetLife Stadium in New York – each stand will be limited to one major partner, with Tottenham targeting brands in consumer products, technology and high-net-worth sectors. Matthew Glendinning speaks with Ryan Norys, chief revenue officer at Tottenham Hotspur and Preetam Sen, senior vice-president, properties and corporate partnerships at Excel Sports Management about the new model and its ambitions. 🔗 https://lnkd.in/eZt9NsJZ

Scoop from this morning: The NCAA and AT&T are set to announce a renewal of their longstanding deal, sources tell Sports Business Journal. AT&T will continue as one of the NCAA's corporate champions (along w/ Coca-Cola and Capital One). The deal was brokered through TNT Sports and CBS Sports. https://lnkd.in/eWivbrhU

𝗗𝗙𝗟 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀 𝗶𝘁𝘀𝗲𝗹𝗳 𝗳𝗼𝗿 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗳𝘂𝘁𝘂𝗿𝗲 𝘄𝗶𝘁𝗵 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗮𝗹 𝗿𝗲𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 –𝗯𝘂𝗶𝗹𝘁 𝗼𝗻 𝘁𝗵𝗿𝗲𝗲 𝗰𝗲𝗻𝘁𝗿𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘂𝗻𝗶𝘁𝘀 ➡️ As the parent company, the #DFL will assume responsibility for central functions in the association and club sector, as well as overarching corporate tasks ➡️ A new subsidiary will bundle sales and digital activities as well as media rights and products ➡️ Sportcast GmbH remains the central production unit of the DFL Group DFL CEO Marc #Lenz: “The demands on a league organisation have evolved considerably – whether financially, legally, in terms of sport, sports policy or marketing. With this step, we are ensuring that the DFL Group is even more strongly positioned, both in terms of the associations and clubs sector as well as in marketing.” DFL CEO Steffen #Merkel: “The current structure of the DFL Group has been in place since 2012 – especially in recent years, the variety of interactions between the individual units has grown. The new subsidiary will bring together all commercial activities in order to establish centralised marketing from a single source for a successful future.” In addition, the DFL Supervisory Board unanimously confirmed the CEOs’ proposal to strengthen the structure in terms of personnel: Philip Sagioglou returns to the league organisation as EVP and Member of the Management Board, responsible for the closely connected areas of Communications and Corporate Development – functions that in recent years had no longer been anchored at Management Board level. 👉 Read the full press release in the comments.

“It’s okay to fail as long as you have a plan.” Kelly Cheeseman, COO of the Los Angeles Kings and AEG Sports, shares what it really takes to lead with innovation in sports and entertainment. From testing bold ideas to embracing failure, this is how winning cultures are built. 🎤Jesus Chavez 👉 Watch the full convo now on YouTube: https://lnkd.in/gHiDgN-d #LAConvo #Sports

How did the LA Kings drive their Latino fandom from 16% to 41%? A lot of lessons in this one... Kelly Cheeseman broke down, how through the use of data, innovation and culture activated one of the fastest growing segments of fandom, Latinos! Link to full episode below.

Jamie Stewart, Co-Founder of the Caribbean Premier League shares how a digital-first strategy is reshaping sports marketing and fan engagement. His perspective anchors my new article on how #CPL is redefining sports marketing. Read more here: https://lnkd.in/etkazwW5

Danger pay, this is a term used by personnel who work for lawyers. It means that the lawyer has a reputation for being extremely difficult to work for, and that one can demand Danger Pay to top up their salaries. An interesting fact that I once learnt while working at a law firm in a Human Rights information session, lawyers are the worst culprits for committing human rights offenses against their employees as the lawyers know what it takes to get truthful facts and information through to the right authorities for a meaningful resolution. It appears lawyers earn the reputation that is so widely believed about the profession. #WoodbineEntertainment is chalk full of lawyers 🤔

🚨 #DailyDigest Weekend Recap: Sports Business x Hospitality 🚨 From Europe’s Ryder Cup win at Bethpage to the NFL planting its flag in Rio, this weekend wasn’t just about the scoreboards... it was about the business of live events. Top Stories: 🏈 National Football League (NFL) expansion = new B2B marketplaces in South America 🎮 Electronic Arts (EA)’s $55B buyout = digital stadiums becoming hospitality platforms 🥊 Paramount+ x Zuffa = combat sports consolidation reshaping rights + fan experiences 🎟 Verizon x Beckham = tickets as currency, not just inventory 📊 Plus: NBCUniversal x DraftKings Inc., Atlanta Hawks x paze, Apollo Sports Capital → new models for partnerships, payments, and capital in sports 💡 The pattern: live events are evolving from entertainment into infrastructure for business. Tickets don’t just get people in the door; they build relationships, power sponsorships, and create measurable ROI. 👉 Watch the full breakdown here from Marlena F.⬇️ www.TicketManager.com #SportsBusiness #Sponsorship #Hospitality #TicketsMeanBusiness #Sportsbiz #Sportstech #SaaS #SportsNews #News #BusinesssIngsights #Superbowl #Badbunny #DailyNews #Tickets #MediaRights

How do you win with Gen Z when traditional football sponsorships aren’t landing? At Ear to the Ground, we know the answer lies in the Third Space - the fan-led spaces where football collides with music, gaming and wider culture, and where fans own the conversation. That’s exactly what we’re doing with The Coca-Cola Company and The Premier League's Fantasy Premier League. This week, Alex Scott is leading the way with a fresh twist: Under-23s only. Double points for young players, one per club, unlimited budget. A challenge designed to break habits and spotlight the next generation of stars. It’s part of our "Beat the Icon" campaign, where fans take on cultural heavyweights like Mary Earps MBE, Rio Ferdinand, Nemzzz and Manny, head-to-head on FPL with 20,000+ prizes up for grabs. By designing experiences that fans want to play with, not just watch, we’re building authentic cut-through with the next generation of football fans. And turning that cultural relevance into real consumer impact.

🇪🇺 Strategic Sponsorship Opportunities in European Football ⚽ The European football market remains one of the most dynamic commercial landscapes globally—anchored by heritage, community influence, and unparalleled brand reach. For corporations seeking meaningful visibility and sustained engagement, strategic participation within this ecosystem can yield significant returns. At O&G Performance Ltd, we advise sponsors and investors on structuring partnerships that go beyond conventional advertising to deliver measurable commercial and reputational value. Core Areas of Opportunity: • Official Club Sponsorships – Long-term alliances offering global exposure through kit branding, media placement, and hospitality rights. •Stadium & Facility Naming Rights – Enduring visibility tied to cultural and sporting landmarks. •Youth Development & Academies – Investment in future talent while cultivating goodwill and brand loyalty. •Digital Integration – Leveraging streaming platforms, fan engagement applications, and emerging media for targeted exposure. •Corporate Social Responsibility Partnerships – Supporting community and sustainability initiatives aligned with club values and corporate ethics. Our firm combines market intelligence with strategic foresight to identify partnerships that align commercial objectives with the prestige and influence of European football. #SportsAdvisory #FootballSponsorship #EuropeanMarket #CorporatePartnerships #BrandStrategy #Consulting #OGPconsulting