VML HEALTH CEO calls for louder voice for metastatic breast cancer

Can Adland Finally Market the Unmarketable? “The unspoken half of the breast cancer story… is consistently out-marketed by early-stage survivorship.” — Claire Gillis, Global CEO, VML HEALTH If awareness is power, then metastatic breast cancer (MBC) begs for a louder voice. In her latest piece, Gillis urges the creative industry to confront MBC’s toughest truths—its invisibility, stigma, and the urgent need for advocacy to match science. It’s more than communication; it’s a moral imperative. Because people living with MBC deserve not just empathy, but visibility, resources, and creative work that refuses to look away. Read the full story on Creative Salon — link in comments. #HealthEquity #MetastaticBreastCancer #Advocacy #CreativeSalon

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Thank you to our amazing friends at Creative Salon Worldwide for helping amplify the difficult topics

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