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Ten years. Countless theories. Endless epiphanies.
We’re thrilled to unveil DocuTheories, a five-part series that peels back the curtain on Creative Theory Agency’s first decade. Co-founders, Tamon George, MBA + Gary Williams Jr, share insights from espresso-fueled brainstorms in coffee shops to high-stakes boardroom pitches; from horseback ideation to surprise homecoming pop-ups, those unfiltered moments that shaped our journey.
A huge thank you to our clients, partners, collaborators, and the entire CTA team—your creativity and trust have fueled every step. DocuTheories drops soon. Follow us here for more :)
The fact that we didn't have to go to a lawyer and write those things down and figure out what happens if you separate like all of that. And some might say you guys are crazy, but at the end of the day it goes back to. Trust, right? Yeah. And I don't think either one of us would have entered into this thing if we didn't fully believe that we could trust one another. And that to me. Means everything. Yeah, it means everything. You know, we were all in those rooms together talking about how those things would work. So really like everybody understood every position, like just to create a guy just yeah, for sure doing something fun stuff in the city. And I think it allowed me to look at the world that we were in in a slightly different way, you know, than the rest of the people that were. You know, I think yes, we probably would have fared better in our early stages. We did that. But also I think it. Was somewhat beneficial to us because we were just heads down working.
Junior Copywriter at 21 Grams | BLAC ‘24 | Founder & Editor-in-chief of Kulture Magazine
3moCongrats on 10 years! Excited to watch the series (i'll be tuned in with my popcorn 😙 )