Marketing to LLMs vs. humans: Why the lazy approach won't last

🚨 Game-changer alert: One press release can now become an entire marketing campaign in minutes. PR Newswire just launched Amplify—an AI platform that's about to level the playing field for small businesses everywhere. Here's what caught my attention: Most small businesses struggle with marketing because they lack resources. They write one press release and hope for the best. Meanwhile, big corporations have entire teams creating videos, blog posts, social media content, and personalized media pitches. Not anymore. Amplify changes everything: ✅ Takes your single press release and transforms it into comprehensive multichannel campaigns ✅ Creates videos, blog posts, and social content automatically ✅ Generates personalized media pitches in minutes ✅ Optimizes content for AI-driven search engines ✅ Built on 70 years of global distribution expertise This isn't just another AI tool. It's a complete shift in how small businesses can compete. Imagine writing one piece of content and having AI create: → Professional video content → SEO-optimized blog posts → Social media campaigns → Targeted media pitches → Multi-format marketing materials All in minutes, not weeks. The barrier between small business marketing and enterprise-level campaigns just got demolished. Smart entrepreneurs will use this to punch way above their weight class. While others are still manually creating content, early adopters will be running sophisticated, multi-channel campaigns at a fraction of the cost. The question isn't whether AI will transform marketing. It's whether you'll be leading the charge or playing catch-up. How are you planning to leverage AI to scale your marketing efforts in 2025?

Sometimes marketing gets a bad reputation and honestly, I get why. In the past, I’ve felt like a lot of marketing was… manipulative. But it doesn’t have to be. Good marketing can be as simple as: 👉 “This is what I do.” 👉 “This is why I think it could help you.” 👉 “Take it or leave it.” The real skill lies in understanding your ideal client, knowing how they think, what they care about, and where they spend their time. That’s where clarity matters more than cleverness. When I work with clients, I always come back to the basics, what I think of as the foundation of marketing: 1. Clarity over complexity If someone can’t explain what they do in one or two sentences, it’s not clear enough. The best marketing messages don’t need decoding. They simply make people say, “Oh, that’s for me.” 2. Empathy over ego Marketing isn’t about proving how smart you are. It’s about showing you understand the person you’re trying to help - their frustrations, goals, and language. 3.Consistency over perfection You don’t need to post everywhere or have perfect visuals. You just need to show up regularly in the right places with genuine, helpful content. 4. Connection over conversion When you speak directly to your audience, in their language, the trust builds naturally...and sales follow. That’s the foundation of marketing. And now with some tools in your toolbox, like Atomic Elevator - Ella Ai - High-Definition Marketing AI marketing tool you don't need a big agency to do it anymore. You can create authentic, effective marketing yourself or work with a contractor who helps you stay focused on what really matters: connecting with the right people in the right way.

Most people think marketing is about spending more to get more. But while running a Google Ads experiment, I realized it’s rarely about “how much” you spend — it’s about where and how you spend. Instead of chasing broad, expensive keywords, the campaign focused on long-tail, low-competition ones. Fewer searches, but every click was from someone who actually cared. The result? A 4.19% CTR, higher-quality traffic, and better ROI — all on a very limited budget. That experience taught me something important: marketing isn’t a money game, it’s a thinking game. Anyone can pour money into ads. The real edge comes from understanding intent, crafting the right message, and making every rupee work harder than it should. For me, that’s the most exciting part of marketing — turning constraints into creativity, and data into growth.

The era of marketing silos is over. Google and AI search engines scan your social mentions, press coverage, reviews, and every piece of content associated with your brand. This means your SEO strategy is only as strong as your weakest marketing channel. Operating in silos will kill your results. If SEO is chasing rankings, PR is chasing coverage, and brand is chasing awareness separately, you're diluting your message and impact. I see it this way: - PR fuels authority that feeds SEO. - SEO insights sharpen PR pitches (and content in general). - Social expands your reach. - Brand consistency ties it all together. Your teams must align on messaging, keywords, and brand narrative for any campaign or content. How are you (or your company) breaking down silos between SEO, PR, and brand? I'd love to hear your thoughts below.

AI cannot do Marketing! A marketer's role has become ever more complex, it spans strategy, blog posts, ads managements, website management, sales collateral, and webinars (to name a few). Technically most, if not all tasks that marketers do can be done by some form of AI, however I really question if this is marketing? I think a lot of marketers, don't actually practice marketing most of the time, but it's not their fault. Marketing has become a machine expected to churn out an endless stream of “stuff.” It makes for an interesting and varied career, but also an overwhelming one. We’ve all heard the phrase “do more with less.” The reason I think AI cannot do marketing, is because the tools I've seen launched recently, notably by HubSpot is producing output, but not actually doing what marketing is supposed to do, connect, engage and inspire an audience. The other issue is AI will break current marketing channels. Social will be the first one to go. If everyone is using AI to generate posts, which users will still be there to engage? We will end up with AI talking to AI, with no real value added. There is always room for truly original content, but this will really have to sit head and shoulders above any other content, be those really memorable moments, that are talked about at Cannes, the Sony Bravia bouncing balls, the VW Lemon ad. These stand out pieces are just too far and few between, but at least the 10 blog posts, 20 social posts, 5 podcast episodes, 3 email nurture and 2 landing pages has been generated in the background, so you now have time to create these stand out pieces.

Here's your 20-80 principle in marketing. Let's keep it simple. 1. Find out what about your offer makes your customer tick. 2. Come up with a positioning that gives people a good reason to choose you over the other. … basically try to create as much of an irresistible, tailored offer as possible. 3. Create multiple video ads of your offer. Make sure it's somehow unique and easy to remember. … making good-looking ads with AI tools is cheap nowadays, but I recommend ugly video ads recorded on your phone. 4. Set up ad campaigns where most of your customers spend their time. META, TikTok, LinkedIn - (Google search is expensive and saturated so maybe skip it in the beginning) 5. Continuously re-appear in front of your target audience by repeating steps 1, 2, 3, and 4. Congratulations. You are now buying customers measurably. Improve your ads and you’ll get them cheaper. Scale to other channels based on where your customers spend most of their time. With this principle I could start a campaign for any product/service within a week and advertise efficiently within 2 months.

If attention is the new currency in marketing. Creativity is how you earn it. A few weeks ago, I was on stage at a conference and told the audience that I’ve been working in digital marketing for over 12 years. Then I paused and corrected myself and said I’ve actually been attention-seeking for my clients for the past 12 years. And it’s true. But here’s what’s changed: the rise of AI and social search has levelled the playing field. The technical side of marketing — whether it’s SEO, content optimisation, or paid media — is now faster, smarter, and more accessible than ever before. Which means one thing… everyone has access to similar tools and similar data So how do you stand out when the baseline is getting higher every day? 👉 Creativity. Creativity is what makes the difference between being seen and being ignored. It’s what turns data into stories. It’s what takes a good campaign and makes it unforgettable. And this applies across every specialism: 🔹 Digital PR – it’s not just about landing links, it’s about earning attention through ideas that make headlines. 🔹 SEO – optimisation alone isn’t enough; how you present and position content creatively can define success. 🔹 Social Media – AI can generate words and posts, but only human creativity makes people stop scrolling. 🔹 Paid Media – anyone can run ads, but only creativity makes them resonate. Creativity is now key to long term success

Many marketing efforts seem to be built on unverified assumptions disguised as universal truths. LinkedIn is full of this. Whenever someone declares such-and-such a tactic will "definitely work", the first question we should ask ourselves is "How do they know?" Our industry has a tendency to elevate 'opinions' into 'laws' with remarkable speed, especially should those opinions come from self-appointed experts with a ton of social media followers. However, as with much of business, human behavior is probabilistic rather than deterministic. It doesn't follow rules. A person may make a different decision on a Tuesday morning than a Friday evening. The same individual with friends may act differently compared to when they're alone. Context shapes everything, and much of it is unmeasurable. Marketing would be so much easier if only human behavior followed specific and predictable patterns. But decades of research shows decision-making can be influenced by the weather, our mood, recent experiences, who we're with, or what we had for lunch. All we can actually do is study patterns and probabilities that identify what makes certain behavioral outcomes more likely, then build tactical execution around those odds. 'Guaranteed' results don't exist. Anyone claiming otherwise misunderstands the work – or has something to sell. 〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️ Marketing failing to deliver? Find out how we can help. ‎

Marketing Expert Tony Hayes Reveals $3.5M Digital Product Blueprint and AI Strategies Cutting Ad Costs by 1,247%: “These aren’t theoretical strategies – these are proven systems that real entrepreneurs are using right now to generate substantial income with minimal manual effort,” says Tony Hayes, highlighting the practical nature of the AI-powered marketing revolution. Internet marketing strategist Tony … Continue reading → #Business #Education #ProfessionalServices #Technology

Marketing Expert Tony Hayes Reveals $3.5M Digital Product Blueprint and AI Strategies Cutting Ad Costs by 1,247%: “These aren’t theoretical strategies – these are proven systems that real entrepreneurs are using right now to generate substantial income with minimal manual effort,” says Tony Hayes, highlighting the practical nature of the AI-powered marketing revolution. Internet marketing strategist Tony … Continue reading → #Business #Education #ProfessionalServices #Technology