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Everyone keeps saying BFCM is about ad spend, discounts, and email campaigns. They’re wrong. Because they’re missing out on one of the real conversion drivers: visual search. 📷 Right now, a potential shopper is taking a photo of a jacket they saw at brunch. Or a cushion in a boutique hotel. Or the sunglasses that their friend is wearing. They don’t know the brand. They don’t care about the keywords. They want that exact item. 👀 If your site can’t match that image in a second, you lose an opportunity. And once BFCM hits, that loss gets multiplied. Your shoppers sometimes just want to snap a photo, find it fast, and check out even faster. Fashion. Furniture. Beauty. Tech. It doesn’t matter what you sell. If you're not enabling visual search, you're missing out on conversion. Check out how Netcore Unbxd's visual search can help you to: ✅ Make it frictionless. ✅ Make it instant. ✅ Make it shoppable from the camera roll. #visual #visualsearch #ecommerce #AI

Weak brands die in voice search. Not having great products is not the problem. They never show up. Voice queries are growing fast. The way most product titles, descriptions, and FAQs are written? Completely flat. They’re built for screens. Not for how people speak. Here’s the thing. If you don’t get picked in those first 3 seconds of a voice query. You’re not even in the race. Today’s shopper asks: “Best running shoes for flat feet.” “Where can I buy kids headphones under $50.” “Who makes the most comfortable desk chair.” If content doesn’t match how they ask. You don’t exist. The brands that are crushing voice search? They sound like the buyer. They show up in conversational queries. They get picked first. How it works: Product titles that match how people say things. Descriptions that answer the question. FAQs that align with real voice queries. Content structured so AI assistants pull you as the answer. It’s not about rewriting a whole site. It’s a shift. The benefit to discoverability and conversions is massive. Want the PDF that breaks this all down? Step by step, no fluff. I’m giving away free access until Friday. To get it: 1. Follow me. 2. Comment “Brand” below. (I’ll DM you the full guide.) This is how modern brands win search. Before the shopper ever clicks.

Most “personalized” outreach isn’t actually personal. Buyers can smell it from a mile away. The second line is where they decide if you’re for real. Here’s why: ➡️ The “10-80-10” rule (10% personal, 80% generic, 10% personal) sounds robotic. ➡️ “Hi, saw your blue hair. We convert website views into revenue. Time on Wednesday?” feels disingenuous. ➡️ Prospects today expect you to know them and prove it in how you link relevance to personalization. The real rule of personalized premises: Start with a personalization point that is real, not shallow. Hook it to your relevance + value prop in the next line. Then make the rest of your message sound like it was written for one person, not 1,000.

🎯Smart marketing is never about lowering prices. It's about shaping customer perception so they feel they're winning. 📍Example 1: E-Commerce 450 + 49 shipping feels expensive. *499 with Free Shipping feels like a smart deal. 📍Example 2: Popcorn Pricing Small 149 | Medium 169 | Large ₹189 The medium exists only to push you toward the large. This is called the Decoy Effect, a classic trick used in cinemas and FMCG. 📍Example 3: Bundle Psychology ₹1999 for Shirt + Jeans + Cap → Sounds ordinary. ₹1999 for Shirt + Jeans with Cap Free → Suddenly feels like a steal. 📍Example 4: Price Psychology ₹500 feels heavy. ₹499 feels lighter and more affordable. The lesson? Customers don't just buy your product. They buy your story, positioning, and perceived value. That's why big brands don't cut prices to sell more. They use psychology to sell smarter. Which of these tactics have you noticed brands using on you recently?

"Things are going to change rapidly for all the photographers, copywriters and models" Will AI driven photoshoots be the next big thing in retail? Who knows. Tune in to the latest episode on The FODcast as Rhea Fox joins me to unpack the realities of today’s digital commerce. From how Next turned itself into a gravitational marketplace hub to why marketing effectiveness tools remain criminally underused, she reveals where brands should focus - and what they should ignore.    We also explore how AI is already reshaping retail, from SEO copy and creative production to the future of body scanning tech that could finally fix fashion’s return problem. This one is out on all major channels NOW. #retail #dtc #digitalcommerce #ecommerce #b2c  

After 12+ years in marketing, I’ve finally discovered the hardest part no one tells you about. It’s not algorithm changes. It’s not budget cuts. It’s not another shiny new platform. It’s not even AI disruption. 👉 It’s convincing people that marketing is worth paying for when everything online looks “free.” When you hire an agency, you’re not just paying for posts and pretty graphics. You’re paying for the ecosystem, the strategy, the connections, the testing, the execution, and the brainpower that keeps all the moving parts working together. The “I’ll just do it all myself” approach? That’s like trying to build Ikea furniture without the manual. Possible, but painful, and it usually collapses. Get the manual. Get the team. Get the agency.

I believed that if brands priced a product high, customers would naturally associate it with high quality. Simple supply and demand logic, right? I was wrong. I learned the hard way that price doesn't communicate quality. It simply communicates a number. Perception is what unlocks the premium price tag. The moment your product visuals look generic, using stock, quick nano banana image, flat lighting, flat photography, or inconsistent packaging shots, (by overusing AI) you are unconsciously teaching your customers to see you as "average." You can have the best product in the world, but if the image looks cheap, the customer's mind has already assigned a low value to it. This is the power of what I´ve learned is called the Perception Gap. You see brands with average products but premium storytelling dominate the market. Why? They understand they must control perception before the price tag even enters the conversation. Their visuals tell the customer, "This is premium," making the price an afterthought. At Synced, our mission is to help F&B brands close that gap, turning products people glance at into products they crave. Now be honest, does your brand look as good as it tastes? #Business #CPG #Food #Beverage #Founder #Marketing

There’s a big difference between tweaking your product pages and asking the tough questions that actually lift sales: 1. Which image and headline make more people add to cart on phone vs. computer? 2. Which words make people click and buy, not just show up in search? 3. Where are we losing shoppers—slow load, unclear details, weak comparisons, or missing reviews? 4. How can this SKU perform better: photos, copy, bundles, or options? 5. Which SKUs do people never see and is it worth revising images? 6. Which products deserve more budget, and which are wasting it? 7. How do we get that 1% conversion lift on our top products? Lots of brands think they’re listening to customers; but there is so much noise and mixed signals they don't know where to start #convertsai

"Hi {{firstName}}" is no more a good personalization. I know, it feels personal. But most brands are doing it, and subscribers can tell it's lazy. Last quarter, I moved beyond basic name tokens in Klaviyo and the results were shocking. What we changed: • Purchase History: Skincare buyers saw skincare. Makeup buyers saw makeup. Same email, different dynamic content blocks. • Lifecycle Stage: New customers got educational content. Long-term customers got VIP offers. Conditional logic determined which they received. • Behavior-Triggered Recs: Customers saw *products they actually browsed*, not generic bestsellers. • Engagement-Based Copy: High-engagement subscribers got premium offers. Low-engagement got value-first messaging. The results: → Open rates: +34% → Click-through: +47% → Revenue per email: +52% → Unsubscribe rate: -23% The key insight? People felt less spammed because content was actually relevant. How to start: 1. Map what you know (purchase history, engagement, category, LTV) 2. Build conditional blocks in Klaviyo different audiences, different messages 3. Layer personalization beyond the subject line (copy, CTA, send time) 4. Test and iterate The difference: Winning brands aren't using more personalization token they're using smarter ones. Your subscribers want to feel understood, not targeted. What customer data are you leaving on the table?

While some businesses are turning to Artificial Intelligence for marketing and customer interactions, there is still value in more "traditional" marketing methods. Learn more in this Forbes article: https://lnkd.in/grxuuiRN