Criteo’s Post

The rise of RTB in retail media looks a lot like programmatic’s early days. Michael Rasmussen, our SVP of Product Marketing, knows this story well. Having spent over a decade at the company responsible for much of the backbone of programmatic, he’s now looking at retail media with a sense of déjà vu—and the kind of insight that only comes with experience. As Michael puts it, "Retailers don’t need to repeat the missteps of programmatic’s early days. Instead, they can define the rules, set the standards, and choose the partners that will help them grow sustainably and strategically." Curious how today’s retail media moment mirrors programmatic’s path to dominance—and what lessons retailers can learn from the media owners and channels who’ve transitioned before them? 🔗 Dive into Michael’s latest blog: hub.criteo.com/ui9pH #RetailMedia #RTB #Adtech

Criteo 's latest blog takes a look at how the evolution of ad tech is shaping the future of commerce media. If you're thinking about scale, relevance, or where retail innovation is headed next, see what Michael Rasmussen thinks we're headed! 🔗 Dive into Michael’s latest blog: hub.criteo.com/ui9pH

Retail Adtech Companies Are Signing a Flurry of Partnerships as They Vie for More Ad Spend Topsort announced a new deal with Skai. https://ift.tt/YZv8Xzm

📉 Ad spend growth is still growing, but slower, smarter, and a lot more cautious.  According to IAB and MAGNA, growth in 2025 is down across the board, but here’s where it’s still accelerating:  Retail media Connected TV Social Media 91% of buyers say macro uncertainty and tariffs are reshaping budgets toward performance and ROI-driven channels. If you’re leading an agency, the question isn’t, “Where’s the growth 📈 ?” It’s, “How are you proving performance?” 👉 How is your team adjusting to the new era of ad spend performance? #AdTech #DigitalAdvertising #CTV #RetailMedia #AgencyGrowth #ConnectedTV

Commerce media is some of the highest performing media in the digital ecosystem—and it’s just getting started. Advertisers want access. Commerce media networks want more demand. The missing link? Programmatic scale. With the right tech and partnerships in place, commerce media can unlock untapped ad spend without compromising what makes each network unique. 80% of buyers say they’d shift budget to commerce media if inventory were accessible programmatically. Let’s make it happen. #CommerceMedia #RetailMedia #ProgrammaticAdvertising #DigitalMarketing #AdTech #Koddi

Programmatic access is redefining commerce media by bringing sponsored listings inventory into the DSPs where brands already plan and spend—unlocking new budgets and streamlining activation. This Thursday, join JR Crosby, Matthew Fantazier, Rajeev Vijay, and moderator Kathryn Lundstrom as we explore how DSP and commerce media connectivity empowers buyers and accelerates network growth. #Forallcommercemedia #AWNY

Retail Adtech Companies Are Signing a Flurry of Partnerships as They Vie for More Ad Spend https://ift.tt/8MwWvKk Topsort announced a new deal with Skai. via Adweek Feed https://www.adweek.com September 23, 2025 at 09:00AM https://ift.tt/zUHZvfq

By 2027, retail media is set to overtake linear ad spend, but what is accelerating this growth? Megan Smith asked the experts. Big thank you to our contributors: Patricia Grundmann at OBI First Media Group Jean-Vincent Chardon at mediarithmics Cory Weeks at Shalion Ben Meyer at Xnurta Ben Foulkes at Kevel #RetailMediaPioneers #RetailMedia #performancemarketing #adtech #ecommercemarketing

AllGear Digital Launches Retail Media Partnership With Backcountry https://ift.tt/81uUzIP The collaboration points to a new path for publishers seeking growth in the retail media era. via Adweek Feed https://www.adweek.com October 06, 2025 at 04:00PM https://ift.tt/ZfLMGN3

Transparency and trust matter in programmatic advertising. Jill Steinhauser at #AWNY shares why NEO, WBD’s new self-service buying platform, delivers buyers more control, clearer insights, and direct access to curated inventory: https://lnkd.in/e_pYP489