Criteo’s Post

Criteo's partnership with DoorDash fulfills one of my core retail media truths: "Ecommerce audiences are a zero-sum game" -- someone shopping for your brand on one site is not *also* shopping for that brand on another site (except on Black Friday). As a brand, you get one shot at the ZMOT. DoorDash is the place millions of customers shop so many retailers Criteo works with across Grocery, Beauty and other categories. Combining the reach of a) retailer ecommerce sites and b) DoorDash's marketplace in the US, we help brands reach all the retailers' customers at the moment they make purchase decisions.

ICYMI - 𝐂𝐫𝐢𝐭𝐞𝐨 𝐱 𝐃𝐨𝐨𝐫𝐃𝐚𝐬𝐡: https://lnkd.in/gwsx8W6s DoorDash is expanding its retail media capabilities through a new multi-year partnership with Criteo. Advertisers working with Criteo will gain access to a range of ad formats on DoorDash. Including on-site video, display banners, sponsored product & sponsored brands.  This is in addition to off-site channels across display, video, search & social. The partnership underscores DoorDash's broader goal of building an ad platform that supports growth for a wide range of retail partners — not just restaurants. #retailmedia

Criteo is now teaming up with @DoorDash to create new opportunities for advertisers to connect with shoppers at the point of purchase. Brand that have been considering last mile advertising options need to lean in now! Fun fact: In 2024, nearly half of U.S. consumers selecting DoorDash for their first grocery, convenience, or alcohol delivery order. The moment is now for brands to seize the potential with DoorDash. #RetailMedia #AdTech

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media’s current pain points. https://lnkd.in/dhZfjQmD 

DOORDASH UNVEILS NEW AD SOLUTIONS TO BOOST BRAND PERFORMANCE DoorDash (NYSE: DASH) has launched a new suite of advertising solutions aimed at helping brands and restaurants achieve measurable business growth, expand their audience reach, and gain deeper insights into customer engagement across its platform. The new tools include category share reporting powered by Circana, global Sponsored Product listings, and a smarter Catalog Manager—designed to give consumer packaged goods (CPG) brands enhanced visibility and real-time analytics. For restaurants, DoorDash introduced “Ghost Ads” as the new standard for Sponsored Listings measurement, offering unified Ads Manager reporting with impression-based conversion tracking. This marks a significant step toward data transparency and performance-based marketing across the platform. “DoorDash helps businesses and brands show up where it matters most,” said Katie Daleo, General Manager of CPG Ads at DoorDash. “With today’s new ad products and tools, advertisers can count on measurable, repeatable outcomes and our commitment to providing deeper insights every time.” The move aligns with DoorDash’s broader strategy to diversify beyond delivery logistics into digital advertising, leveraging its vast customer data and platform reach. Analysts note this could position DoorDash as a strong player in the fast-growing retail media network market, projected to exceed $160 billion globally by 2027 (source: eMarketer). 📈 As of today, DoorDash shares trade near $112, up roughly 34% year-to-date, reflecting investor confidence in its expanding revenue streams and advertising potential. 🔗 Read more on DoorDash’s official newsroom #DoorDash #AdTech #RetailMedia #DigitalMarketing #Ecommerce #AdvertisingInnovation #DataAnalytics #RestaurantIndustry

We’re excited to announce our integration with The Trade Desk, bringing on-site retail media inventory into the programmatic ecosystem—starting with Gopuff as the first retail partner. For the first time, advertisers can now activate sponsored product ads directly through The Trade Desk platform, unifying full-funnel campaigns across retail and digital channels. Join our Advertising Week panel at 11:50 EDT today on the Insights Stage to learn more with Rajeev Vijay, Matthew Fantazier, and JR Crosby. Read more about how we’re simplifying access and unlocking new value for retailers and advertisers via Kathryn Lundstrom's article for ADWEEK: https://lnkd.in/dTsZgr4E #Forallcommercemedia

This is a topic that hits close to home. As a co-founder during the early days of the on-demand e-commerce space (delivery.com), the balance of supporting brands while building a sustainable financial model was always our biggest challenge. It's fascinating to see how far the space has come. This new launch by DoorDash is a major step forward for local commerce and absolutely needs to be considered for your Q4/2026 planning. ➡️ For CPG Brands: Expanded Reach: Sponsored Products now appear across all categories of Global Search, connecting with high-intent consumers right when they're looking to buy. Smarter Strategy: New category-level share reporting, powered by Circana, provides a clear view of how you stack up against the competition on DoorDash. ➡️ For Enterprise Restaurants: Clearer Measurement: Ghost Ads is now the standard for Sponsored Listings measurement, offering the clearest view yet of incremental sales lift and proving true performance. Unified Reporting: A single view in Ads Manager tracks total sales, orders, AOV, and measures both click- and impression-based conversions. These features show that the retail media network model is rapidly maturing in the local delivery space. #DoorDash #RetailMedia #Ecommerce #OnDemandDelivery #DigitalAdvertising #LocalMarketing #Attribution

Retail Media Gets Delivered: Criteo's Strategic Move to Defeat Silos. The Criteo and DoorDash partnership is a major signal shift in the retail media landscape. By integrating, Criteo is solving a crucial fragmentation problem for agencies: New Inventory Access: Advertisers gain streamlined access to high-intent shoppers on DoorDash's rapidly growing non-restaurant categories (grocery, convenience, alcohol). Closed-Loop Data: The partnership promises to simplify media buying and measurement, ensuring brands can track the connection between an ad impression and a direct purchase/delivery. This deal positions DoorDash as a "must-buy" retail media destination, connecting brand demand directly with point-of-purchase logistics.

The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo https://ift.tt/p3buEtO A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform. via Adweek Feed https://www.adweek.com October 09, 2025 at 09:00AM https://ift.tt/ajs5BEG

The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform. https://ift.tt/tHaeM0B