How to leverage CrowdIQ for better sports marketing

Our latest insights article sees N3XT SPORTS sit down with Daniel Shichman, CEO and co-founder of the AI-powered sports media platform WSC Sports to discuss the rise of personalized video and mobile-first fan engagement. Based on WSC Sports research, Shichman says the sector is undergoing “a complete behavioral shift in how people discover and consume sports content” via mobile, including YoY growth in: ◻️ Personalized athlete content (260%); ◻️ Unique game highlights (319%); ◻️ Average homepage watch times (353%); ◻️ Athlete-video viewership (513%). Read our full interview with Daniel Shichman to discover how personalized mobile-video content is shaping the future of fan engagement: https://lnkd.in/d55USpSY

📈 Digiday explores the rise of ad tech built for sports, and how Genius Sports is helping brands execute and measure campaigns that connect with fans. ✍️ Sam Bradley covered our acquisition of Sports Innovation Lab, part of Genius Sports and our partnership with PMG as proof of the scale of the opportunity in this space. With the NFL and European football seasons in full swing and the 2026 FIFA World Cup on the horizon, advertisers are seeking to target sports audiences with greater precision. By combining audience and sports data, Genius Sports is the only advertising partner with the depth of sports data required to deliver ads at key moments and prove ROI for sponsors and sports advertisers. Read the full article here 👉 https://lnkd.in/dBrqJ2Fn #Sportsmarketing #Sportsadvertising

Genius Sports is accelerating measurable brand results through its precision fan data with the recent acquisition of Sports Innovation Lab. It’s important to provide brands the ability to deliver sponsorship and advertising impact that goes beyond reach, tying campaigns directly to fan behaviors and outcomes. By innovating at the intersection of data, activation, and live sports, Genius is setting a new standard for accountability and growth in sports marketing

When LA Galaxy's Ashley Hall says StellarAlgo "has made a real difference in how we... evolve our outreach strategies to our fans with greater speed and precision,” that's exactly the impact we built our platform to have.    I'm thrilled to announce that Major League Soccer has selected StellarAlgo to help further strengthen connections with the league's fast-growing, passionate fanbase.    Through this collaboration, all 30 MLS clubs have the opportunity to leverage StellarAlgo's Sports CDP to gain fan insights and deliver highly relevant communication to fans across North America. MLS clubs including LA Galaxy, Toronto FC, and New York Red Bulls are already using the platform.    Here's what clubs can get with StellarAlgo: • Unified fan data through MLS' Fan Genome initiative—deepening understanding of fan interests across League and club data  • AI that detects ideal fan engagement opportunities with sports-specific plays to support ticket, merchandise, and fan loyalty objectives  • Easier fan activation with no-code segment building, automation, and clear impact reporting At a moment of rising soccer interest in North America leading up to the 2026 World Cup—just 246 days away—we're excited to help MLS clubs best engage and grow their fanbase.    See the news: https://lnkd.in/geZDX-QP     #MLS #SportsMarketing #FanEngagement #WorldCup2026 

🎾 Alcaraz and Sinner’s US Open run is proving that Gen Z athletes can spark major global #audience growth. At Parrot Analytics, our Sports Demand data shows how emerging rivalries fuel long-term fan engagement. The real opportunity? Programming beyond the court: docuseries, athlete POV content, and more. For streamers, networks, and sponsors, turning player rivalries into content strategies is a smart move. Use demand data to identify breakout stars and build audience-first IP around them. 📈 The future of sports content starts with the right data.

Better Collective has announced a new partnership with X to roll out Playbook, its AI-driven sports betting solution, across the US market. https://lnkd.in/d5rQdGUD

Expected Goals (xG) – the must-have metric for football fans, bettors, and analysts – is now part of STATSCORE’s product suite, powering SportsAPI, ScoutsFeed, and LivematchPro. https://lnkd.in/dXKQn9sy

Fan intelligence is becoming the most valuable currency in sports. This week, Genius Sports acquired Sports Innovation Lab, a move designed to create a 360-degree view of the fan journey — uniting on-field performance data with off-field behaviors like media consumption and purchases. Why it matters: 📊 Beyond stats: Rights-holders don’t just want player data, they want fan data — who’s watching, why they engage, and what drives them to spend. 🌍 Global reach: SIL brings an established client base across multiple verticals, accelerating Genius Sports’ scale. 🔁 Fan ecosystem: Integrating official data, digital behavior, and sponsorship activations creates a new model for personalized engagement. This signals a shift: the real competition isn’t just for broadcast rights, but for fan intelligence that can be monetized across content, commerce, and sponsorship. 💡 Rights-holders who can turn raw data into actionable insights will lead the next era of sports marketing. Those who can’t will remain dependent on legacy revenue streams. 📖 Read the full article here at 365247 Media: https://lnkd.in/eDfxJyTE 🫵 Join the 365247 Community: https://lnkd.in/eq4x8fif 🫵 For Brands, Businesses and Services, feature in our posts: https://lnkd.in/egP62YtG #SportsBusiness #SportsMedia #SportsTech #FanEngagement #Sponsorship #DigitalStrategy #FanData #FutureOfSports #SportsConsulting

💫 Genius Sports Acquires Sports Innovation Lab, part of Genius Sports Through the deal, Genius Sports will combine its official game data with Sports Innovation Lab’s fan intelligence to create a more unified fan journey dataset, incorporating both on-field and off-field behaviour. 🔗 Read the full article here ➡️ https://lnkd.in/e3HY54ZK #igaming #igamingnews #igamingindustry Mark Locke Josh Walker

Global creative agency Ear to the Ground (ETTG) has published the sixth edition of its Fan Intelligence® Index, its annual ranking of 100 of the world’s most influential brands through the eyes of fans. At the heart of the 2025/26 report is the rise of the Third Space, the fan-led environments outside traditional media and sponsorships where culture now happens. From TikTok edits and Discord servers to watch parties and podcasts, these are the messy, vibrant spaces where fans remix and re-own culture. Key Rankings Instagram soars to #1 with a Fan Attraction Score™ of 89.4, credited for empowering fans to co-create and connect at scale. Read full report here - https://lnkd.in/eHtXa7W3 Read on https://lnkd.in/d45sMbY #Sponsorship #SportsSponsorship #BrandPartnerships #FanIntelligence #EarToTheGround #ETTG #SportsMarketing #SportsBiz #SportsIndustry #FutureOfFandom #FanEngagement