In strategy, the most important step is often the first one: Are we solving a real problem? In this episode of Clicks & Cocktails, our host Stavriana Nathanail sits down with Andreas Anastasiades, Head of Strategy & Digital at TELIA & PAVLA BBDO. Andreas shares the guiding principle behind their succesful work - "No one will pay you to solve a non-problem" and breaks down his clear, three-step framework for building an effective strategy, including the powerful BBDO "truths" method. S2 E13: Clicks & Cocktails: Andreas Anastasiades on the Art of Solving the Right Problems ▶️ Watch the full conversation here: https://lnkd.in/dSJDFSw8 #DigitalTree #ClicksAndCocktails #Marketing #Cyprus #MarketingStrategy #BBDO

Lauren Austin, MKG's Chief Creative Officer, drops insights on why "action over ads" isn't just a catchy phrase - it's what happens when you understand that people want entertainment and exchange, not interruption 🎭 Her Full Video Here: https://lnkd.in/eQk6TAMX Giving perspective on where the industry's stuck, what brands are afraid to do, and the gap between what CMOs invest in versus what consumers actually respond to might make some executives uncomfortable 📊 #ATM #advertising #technology #media

The true power of advertising isn’t just in grabbing attention, it’s in starting conversations that matter. At our recent Fireside Chat moderated by Shorty Awards Managing Director Junmian Sun, Cedric Devitt, CCO at Cheil USA, shared why pushing cultural boundaries can spark dialogue that outlasts the campaign itself, and often leads to something even more powerful than the work alone. #ShortyAwards

Turns out, the most connected generation is giving “old media” new energy. Matt Miller and Nicole Davis Granese dig into why Zillennials are gravitating to cinema and OOH—and how we're is making bold ideas even bigger in the real world. 🔗 to read: https://lnkd.in/eu748jDg #DoBigThings | WEST BBDO | AT&T | Omnicom

To kick off Advertising Week, Lisa Lucatuorto Mallen, AMCN SVP of Agency & Client Partnerships, takes the stage to discuss how AMCN and VideoAmp are working together to harness next-gen measurement to help brands reach engaged viewers with more relevance and impact than ever before.     Learn more: https://lnkd.in/extdNfJW  

“.... impressions on different platforms don’t equal the same attention value, but advertisers often pay as if they do.” This article from Bizcommunity.com covers The Up&Up Group (affiliated to the global M&C Saatchi Group)'s recent Elevate event, where Amplified’s founder Karen Nelson-Field PhD dived deep into the real drivers of advertising impact and why relying on outdated metrics could be making your brand invisible. https://lnkd.in/dnnXvFPE #Amplified #AttentionMetrics #BrandMarketing

BRAND & BUSINESS: M+C Saatchi Performance introduces OneView, a unified measurement platform combining MMM, attribution, and incrementality testing — built to help marketers prove real business growth.

BREAKING: The change is part of dentsu ANZ’s move to streamline operations by cutting layers of management and simplifying its media leadership structure across Australia. Rob Harvey #marketing #media #advertising https://lnkd.in/gc2Ds7ww

Joe Maglio CEO of the Cheil Agency Network, McKinney, and Barbarian joined Justin Thomas-Copeland, CEO of the 4As, for a fireside chat at this year’s 4A’s StratFest. The conversation covered the evolving role of strategy, navigating the pace of change, and what’s ahead for agencies and clients.

Stop guessing, start winning: Dive into transparent CTV targeting, measurement, and attribution, see Performance CTV drive outcomes from exposure, and learn what to demand from a partner to maximize results and prove ROI.