CVX Ventures’ Post

Former Google and Spotify executives raise EUR 6.1 million to build AI marketing manager “Lucy” Swedish startup Epiminds has raised EUR 6.1 million in a seed round led by Lightspeed Venture Partners, with participation from EWOREntourage, and several angel investors, including the former CMO of Booking.com. The company is developing Lucy, an AI marketing manager that helps agencies automate reporting, campaign execution, and creative analysis so marketing teams can focus on strategy and innovation. Founded by Elias Malm, previously at Google, and Mo Elkhidir, who led machine learning at Spotify and Kry, Epiminds aims to transform how marketing agencies operate. Their multi-agent system coordinates more than twenty AI agents that support teams managing over 240 brands. According to the founders, the goal is not to replace creativity but to give it room to grow. With this investment, Epiminds will continue expanding Lucy’s capabilities, deepen integrations with ad platforms, and strengthen its position in the global AI marketing landscape. The company represents a new generation of Nordic tech talent using AI to rethink how creative and analytical work scale together.

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