"New report: How AI tools favor Reddit, YouTube over traditional SEO"

Your buyers aren’t searching in the same way they used to. They’re scrolling, chatting, and discovering. Here’s the shift that’s happening right now 👇 💬 AI-first Search: From typing queries to asking questions — 40% of Gen Z now use ChatGPT, Perplexity, or Gemini before Google. 📉 Organic Google Reach: Traffic is down across 9 of 10 industries — as AI answers, summaries, and snippets replace traditional clicks. 📱 Social Discovery Boom: 62% find new products on Instagram or YouTube Shorts 41% of Gen Z uses TikTok as their “search engine” 1 in 3 consumers trust creators more than Google results The way people discover brands has changed. It’s no longer about SEO. It’s about showing up where discovery happens now. 👉 Conversational (AI) 👉 Visual (Social) 👉 Human (Creators & Communities) If your brand isn’t listed on today’s search channels — You’re invisible in tomorrow’s economy.

The future of search isn't about keywords—it's about conversations. Looking at ChatGPT's latest brand campaign, there's a fascinating insight for marketers: People don't talk to AI the way they talk to Google. Instead of searching "best first date recipes," they ask "I need a recipe that says 'I like you but I want to play it cool.'" This shift from search queries to natural dialogue is reshaping how we should approach content creation. Three key strategies for marketers: - Document real user scenarios and their natural language - Create content that mirrors how people actually talk about their needs - Think conversations, not keywords The brands that win tomorrow will be the ones that understand this fundamental shift in how people seek information. It's not just about SEO anymore—it's about human dialogue.

Last week, I built ad copies, content ideas, and a landing page — all in under 2 hours. Not because I worked faster — but because ChatGPT did half the work for me. Here are 10 ChatGPT prompts that make your digital marketing 10x easier 👇 💡 1. Ad Copy Magic “Write 5 ad variations for [product] targeting [audience] with a focus on [benefit].” 💡 2. Content Calendar “Plan 30 days of LinkedIn content ideas for a [niche] brand.” 💡 3. Audience Insights “List the top 5 pain points and desires of [target audience].” 💡 4. Email Sequence “Write a 3-email series that nurtures leads for [offer].” 💡 5. Video Ideas “Generate 10 engaging short-form video hooks for [topic].” 💡 6. Landing Page Copy “Write a landing page for [offer] with a benefit-driven CTA.” 💡 7. Hashtag Finder “Suggest 10 high-performing hashtags for [topic].” 💡 8. SEO Helper “Find 20 keywords to rank for in [industry].” 💡 9. Competitor Spy “Analyze [competitor]’s ad strategy and key lessons.” 💡 10. Report Summary “Summarize performance insights from this data: [paste metrics].” You don’t need AI to think for you. You need it to think with you. Because the future of marketing isn’t “human vs AI” — It’s humans who know how to use AI vs. those who don’t. 💭 Which one of these prompts will you try first?

The New Reality of Search It’s not just about Google rankings anymore. Your customers also search on: LinkedIn Instagram YouTube TikTok AI tools like ChatGPT Why It Matters Each platform plays a role: TikTok → Quick discovery YouTube → Deep research Instagram → Visual proof LinkedIn → Professional trust ChatGPT → Instant answers Visibility = More than Google. 1. Map Audience Intent Your audience acts differently on each: TikTok → Fun + Trends YouTube → Learning Instagram → Proof & visuals LinkedIn → Authority & thought leadership ChatGPT → Fast solutions 2. Build Brand Clarity Be consistent everywhere: Same business name Same description & story Same services Clarity = Trust with people + AI. 3. Create Platform-Fit Content Don’t copy-paste. Tailor your content: YouTube → Long videos TikTok/Instagram → Shorts & Reels LinkedIn → Carousels & insights Blogs → FAQs for AI tools Video is growing fast in AI search results. 4. Build Strong Systems Behind the scenes: Fast website Reviews + engagement Schema markup AI & voice search ready Strong systems boost visibility everywhere. 5. Track & Improve Check analytics See best-performing platforms Test → Learn → Adjust Continuous improvement = long-term growth. - - - - - - - - SEO today = Omnipresence Not just Google rankings… But visibility on LinkedIn, Instagram, YouTube, TikTok & AI tools. 👉 Show up everywhere your customers search.

🤖 AI Platforms are now deciding who gets seen and who gets ignored Here's the uncomfortable truth we need to talk about: Your content's reach isn't just about quality anymore. It's about what the algorithm thinks is quality. 🎯 The New Reality: LinkedIn's AI decides if your post reaches 200 or 20,000 people. Instagram's algorithm chooses who sees your Stories. TikTok's system determines if you go viral or vanish. Facebook's AI picks which posts deserve engagement. We're no longer competing with just people, we're competing with machines that have their own rules. ⚡ What's Really Happening: ✓ AI favors specific content formats (carousels, videos, native posts) ✓ Engagement bait gets penalized, authentic conversation gets rewarded ✓ Consistency matters more than ever—algorithms love regular creators ✓ Dwell time (how long people stay on your post) is the new king metric ✓ External links? The algorithm often suppresses them 🔥 The Power Shift: These platforms have become gatekeepers. They control: → Your visibility → Your business opportunities → Your brand growth → Your professional network reach 📊 The Strategy Moving Forward: Don't fight the algorithm—understand it. Create content that serves your audience AND satisfies AI preferences. Focus on genuine value, consistent posting, and platform-native formats. The game has changed. The question is: Are you adapting or being left behind? 💡 Save this post if you find it useful! 👉 www.tomaque.com 📧 Email: info@tomaque.com #Tomaque #rdsrocks #AI #SocialMediaMarketing #DigitalMarketing #LinkedInTips #ContentStrategy #Algorithm #SocialMediaStrategy #DigitalTransformation #MarketingTrends #AIMarketing #ContentMarketing #BusinessGrowth

Countless businesses were built on the back of great timing and strategy around the last two seismic changes in digital marketing over the past decades; search and social. With the launch of native checkout yesterday and the rumour mill intensifying on ads being introduced into answer engines like ChatGPT — what types of businesses will be best suited to grow in this next era of paid+organic AI visibility? My early bet is that the winners will bias to be hyper niche, borderless by default, and be highly experimental with new concepts: * 𝗧𝗵𝗲 𝗻𝗶𝗰𝗵𝗲 𝘄𝗶𝗻𝘀 — the nature of longer tail prompts should reward more personalised products and services. The fitness app or sunglasses designed for extreme sports should beat a generic sports use case with this efficiency in targeted distribution complemented by reduction in the cost of development of new businesses & product lines * 𝗕𝗼𝗿𝗱𝗲𝗿𝗹𝗲𝘀𝘀 𝗯𝘆 𝗱𝗲𝗳𝗮𝘂𝗹𝘁 — as long-time PPC advertisers know, it can be difficult to scale with long-tail keywords but there is still huge volume of untapped ‘liquidity’ in international expansion. Location and language have traditionally resulted in somewhat artificial constraints on this liquidity across the marketing + product stack, but LLMs are the ultimate polyglot and cultural translator wrapped into one. * 𝗔𝗱𝗮𝗽𝘁𝗶𝘃𝗲 & 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝗹 — the past waves in search and social have had some level of democratisation for smaller businesses and provided fast distribution levers for experimental concepts, but the conversion volume required to drive performance (e.g. 50 conversions for Meta, requiring $5k+ ad spend in a lot of industries) has tempered impact. I expect shopping, ads & organic campaigns within an answer engines context to have much greater transferability in ML optimisation - dramatically reducing the volume constraints on concept validation over time. If this is true, now is a great time to expand into new markets, refine positioning for new ICPs and back it up with credible content like UGC and trusted reviews (with open review platforms like Trustpilot!). What are others thinking?

Time for the digital marketing news of the week! 🗞️ This week, our SVP of Marketing, Danelle C., reports on the biggest stories including ChatGPT performing its own searches, Google Ads API v22 with generative AI upgrades, TikTok’s AI ad creation guide, and YouTube’s new brand measurement tool. Don’t miss it! Check out her video recap: https://lnkd.in/dXquGGyF Stories Covered: 1. ChatGPT now performs searches: What marketers need to know 2. Google Ads API v22: Generative AI for faster campaigns 3. Google redesigns search ads  4. Google Adds AI Summaries to Discover 5. Microsoft adds guidance for AI search optimization 6. TikTok Releases Information on How to Use AI in Marketing 7. Google Search Rankings Adjusted Due to User Behavior 8. YouTube Launches New Reports to Measure Brand Impact 9. YouTube second chance program for creators 10. Posting frequency study: TikTok views increase 34% 11. Snapchat beauty trends & importance of immersive content 12. Vertical video ads for mobile-first campaigns. Which hot topic stood out the most to you this week? Let us know in the comments!

I just helped a client recover their disappearing traffic. Six weeks ago, they noticed something strange. Their Google rankings were fine. Their SEO was solid. But their traffic had dropped 40%. The culprit? Google's AI summaries. People were getting answers without clicking through. So we pivoted to GEO (Generative Engine Optimization). Instead of fighting AI, we optimized to become the source AI recommends. Here's what worked: -Restructured their entire site for contextual relevance -Rewrote product descriptions to answer real questions -Built credibility through strategic content partnerships -Optimized every social media channel with consistent messaging The result? Their brand now appears in AI-generated answers across ChatGPT, Perplexity, and Google. Traffic is back up, and they're reaching audiences they never could before. The lesson: AI isn't the enemy. It's the new gateway to your audience. Position yourself as the trusted source, and AI will do the marketing for you. #seo #geo #thoughtleadership #digitalmarketing #futureofseo #contentquality #marketingstrategy #ai #searchoptimization #authoritybuilding

⚠️ “What if your best content is invisible?” 📣 Your story deserves to be seen, heard, and remembered. Fifteen years ago, I launched United Digital with one simple mission: to help people and organizations tell their stories better. Since then, I’ve had the privilege of working with nonprofits, celebrities, small businesses, professionals, and corporations alike—crafting websites, editing videos, producing podcasts, managing social media, and, most importantly, shaping how they’re seen in the world. But lately, I’ve noticed something changing. You can write the best story, design the perfect message, and still be invisible. Not because your audience isn’t looking — but because AI isn’t finding you. That’s where the new era begins. We all know SEO — Search Engine Optimization — the strategy to rank higher on Google. But now there’s GEO — Generative Engine Optimization — the art of being found by AI systems like ChatGPT, Perplexity, and Gemini. SEO helps you show up in search. GEO helps you show up in AI-generated answers. Where SEO focuses on keywords, backlinks, and rankings GEO focuses on credibility, structured data, and authoritative mentions. In short: Google rewards what’s clickable. AI rewards what’s trustworthy. When I started applying GEO principles alongside SEO, the results were immediate. 📈 A 30% boost in visibility and engagement within one month. The takeaway? If you want your story to stand out today, don’t just optimize for algorithms — make sure AI knows your name. 📣 Your story deserves to be seen, heard, and remembered. ✨ The next wave of digital visibility is already here. Let’s make sure your brand rides it — not gets buried by it. 👉 Discover how at UD-a.com #DigitalStrategy #MarketingInnovation #SEO #ArtificialIntelligence #GEO #ContentMarketing #BrandVisibility #UnitedDigital #Storytelling #AIForBusiness #GenerativeAI #MarketingTrends #ThoughtLeadership

🚀 5️⃣ The Smartest SEOs Aren’t Writing New Content — They’re Refreshing It! 🔁 Before creating something new, ask this 👇 ➡️ “Have I fully optimized what I already have?” AI makes content refreshing ridiculously easy (and profitable). 💰 Here’s how I do it: 🧩 Use Google Search Console to find pages with impressions but low CTR. 🧠 Feed the article into ChatGPT and say: “Rewrite this for clarity, optimize for featured snippets, and add trending subtopics.” 📸 Update visuals, improve headings, and re-publish. Within 30 days, traffic jumps 🚀 30–70%. Old content + AI power = new growth. #ContentSEO #AIOptimization #DigitalMarketing #GrowthStrategy #SEOTrends #MarketingAI