Dave Haynes’ Post

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Digital signage subject matter expert and BS Filter. You may know me as the founding Editor of Sixteen:Nine, for two decades THE online publication about the industry. Now kinda sorta retired, but taking on side gigs.

When smaller #digitalsignage software and solutions companies have asked me for advice in standing out in a hyper-crowded market, I've always encouraged them to find a niche and be the people known for serving a particular market and need. These guys, out of Toronto, have for many years put a big focus on real estate sales centres. 👇

Dave, I can confirm it was your advice 😉

Lee Dydo 💣

Digital Signage and Interactive Retail POP

6d

Niche down until it hurts, as they say.

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