DBS Foundation’s Post

What does ageing well mean to you – and how can innovation help us harness opportunities that a rapidly ageing Asia brings? Kicking off our 'Changing the Future of Ageing Series' where we spotlight insights and innovative solutions to reimagine ageing across Asia, Buddy of Parents (2024 DBS Foundation Impact Beyond Award winner) shares tips on how we can empower seniors to live safely and independently at home. Today, more seniors in Singapore are choosing to age-in-place and stay in their own homes, where they can enjoy familiarity and independence. Yet, living alone can bring about concerns around safety and health. This is where Buddy of Parents (BOP) comes in. Its flagship product, the BOP Button, connects seniors to a 24/7 emergency response system at the push of a button. Caregivers are also immediately notified through a mobile app, which provides peace of mind. BOP exemplifies how technology and human support can be combined to improve the quality of life in ageing societies. We're proud to be supporting innovative changemakers like BOP that are helping to shape a brighter and more inclusive tomorrow – one where everyone can live and age well with dignity, purpose and joy. The 2025 DBS Foundation Impact Beyond Award is open, and we're calling for entries from innovative businesses across Asia that are addressing the needs of ageing societies. Winners stand to receive up to SGD 1 million to scale their solution! Applications for the 2025 DBS Foundation Impact Beyond Award are open till 12 January 2026. Find out more about the Award and send in your applications at: go.dbs.com/impact-beyond #DBSFoundation #ImpactBeyondBanking #ImpactBeyondAward #Ageing #SocialImpact