CEO of Talon OOH Canada | Digital Media Innovation | Future of Adtech & OOH | Empowering Women Leadership | Board Member
When people talk about Out-of-Home advertising, the U.S. and Canada couldn’t be more different. In the U.S., it’s hyper-local—every city, every neighborhood matters. In Canada, for example, it’s national campaigns that move the needle, and the top three players have figured out how to scale that impact. Digital, print, and broadcast media are evolving too. Flyers still land in mailboxes, grocery brands are still leveraging them, and new tech—from programmatic OOH to OTT—makes campaigns smarter and faster. My biggest takeaway? Know your market. Always. Leverage the tech. And never underestimate the power of local insights—even when your strategy is national. #OOH #AdvertisingInsights
Deepak Singla
1mo
Great post. Thanks for sharing, Debbie Benadiba
Sylvia Prentice
1mo
We live this every day! Local💡matters as much as audiences do.
Founder @ Arima | Business Growth Through Synthetic Data
1moVery true observation. The same goes with measurement too, in the US, people almost always have their measurement (e.g., MMMs) tied to DMAs, whereas in Canada, we almost never measure at the CMA level. Even provincial level is rare; many just keep it at the national level.