How SEO changed with AI: From 5-10 queries to 1-2

View profile for Devendra Saini

Global Head of SEO & ASO @ MPL | Building AI-led workflows

The difference between SEO Pre and Post AI Era is: Before 2023: Users would search 5-10 queries and multiple page visits to make a transaction or intent satisfaction. After 2023: Users search 1-2 Queries and some prompts, but in the backend, these engines search 5-10 fanouts on their index or Google, helping users find the correct information. The quantum of searches has not changed; it's just that the information retrieval process is no longer limited to one index but rather multi-index. However, information consumption has changed and evolved as users and AI both search. As seen in the GEO Process, SEO has become increasingly essential and diversified, becoming omnipresent across the Search/GenAI Ecosystem, which makes SEO/GEO/AEO whatever the hell it is more Important. Peace ✌

Mithilesh Joshi

SEO, ORM, PR (EN/IN/APAC) | Growth Consultant | x Carousell, Times Internet & OYO

1mo

Nice post, but a few big misses: The "5-10 queries before 2023" bit is overcooked. Many sessions were short even then. Now just google googling inside google AIO. Demand didn't die. Journeys got compressed. Searches moved, not vanished. Click reality: Al answers and zero-click suck oxygen out of classic organic, mostly on info queries. It's not one web index. It's vertical graphs - Shopping, Maps, YouTube - plus licensed stuff like Reddit. Different rules, different eligibility. Measure like a grown-up. When Al satisfies intent, branded and direct go up while organic landings drop. Track where attention moved, not just sessions. Publishers are bleeding the most. News and reference got hit hardest by summaries. Basically SEO and GEO is like Gangadhar hi Shatiman hai. It's redistributed. Win the surfaces that now matter, make your pages cite-worthy, fix your feeds, and build brand.

Jaimin Bhatt

I help businesses and coaches 10x their revenue using simple digital marketing strategies. | Digital Marketing Consultant & Trainer | Digital Marketer

1mo

Search behavior has definitely changed with AI, but it only makes SEO more important, not less.

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